Four Telltale Signs Your Company Needs a CRM Program
Companies will exhibit four telltale signs when they are in need of a customer relationship management (CRM) program to make their businesses run more efficiently. If implemented, CRM can provide experience immediate, measurable results in their profits.
Many businesses have a Customer Relationship Management (CRM) program in place to initiate contact with customers and prospects, respond more diligently to their requests and track ongoing communication. CRM programs involve customized technology to organize and automate procedures that help any company sell more, run more efficiently and ultimately, become more profitable.
For business owners, the decision to implement a CRM program is an important one, and one of their vital questions is "do we really need this?" Since CRM, by design, is meant to gather and convey customer information more rapidly, it can be said that CRM will improve any company's bottom line.
There are some definite telltale signs that your company is currently in a situation where implementing a CRM program will save you considerable time and money on a daily basis. If you have any of these telltale signs, your company is ripe for CRM. If implemented properly, you will undoubtedly see immediate, measurable results.
Telltale Sign #1: Using Excel Spreadsheets to Track Leads Excel is a very limited spreadsheet program. With a CRM system, such as Goldmine Premium Edition, lead tracking can be enhanced by integrating all company and contact information into an existing company database. Many CRM programs like GoldMine Contact Management software offer more advanced lead tracking options, that can originate from the initial website visit, respond automatically to inquiries and schedule follow up actions to an assigned sales representative.
Telltale Sign #2: Creating E-Mail/Hard Copy Reports to the Boss The time it takes a sales representative to compile reports for the boss can be better spent converting leads. CRM systems are designed to expertly configure reports from one or several sales representatives on demand. Not only can the sales rep see the information easily in one format, but management can review the same report across a team or region of sales representatives and view added analysis and summary data as well.
Telltale Sign #3: Salespeople Receiving Old Leads Are your best salespeople receiving their leads too late? An analysis of your infrastructure will probably reveal there is a lapse in human written or oral communication somewhere in your organization that can be easily automated with a CRM program. A good CRM solution, such as GoldMine sales software, will exhibit a measurable improvement in corporate efficiency as leads are collected. immediately assigned to the appropriate sales rep, and converted in a shorter period of time.
Telltale Sign #4: Separate Databases for Marketing and Sales Marketing and sales are the dynamic duo of any company, stoking the fires of the organization with new leads and customers. If they are working on separate systems, or standardized on a system like Outlook, information sharing can be cumbersome or even nonexistent. The right CRM system can bring the departments, such as sales, marketing and customer service, to a place where all interested parties have access to the same database information, eliminating inter-office inquiries and duplicate efforts.
A good CRM system is an investment, but one that is designed to eliminate each of these problems and provide a measurable return. The right program will save the company considerable time and money with improved efficiencies where they're needed most.
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ABOUT THE AUTHOR
Chris Harmen is a writer for Business Automation Solutions, Inc., a certified GoldMine expert and trainer since 1995, that offers customized Goldmine sales software and Goldmine contact management programs.