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Get Some Of That Back To School Business

It is that time of year again. Mothers across the country are breathing a sigh of relief because school is starting up again. All over the place families are marching into stores and loading up on school supplies.

It is that time of year again. Mothers across the country are breathing a sigh of relief because school is starting up again. All over the place families are marching into stores and loading up on school supplies. That makes it a great time to get your company name out on some school supplies. Whatever type of establishment that you have, this is a good plan for a promotion. Pencils and pens are not the only things that can bear a logo.

Promotional items like pens and pencils are a good idea, but there are also many other advertising opportunities afforded you by thinking about the parents and students in your community.  This time of year, notebooks, binders and backpacks are big sellers.  Consider putting your business logo on these.  You can even make a display right in the front of your store, for these unique promotional items. 

People are looking to pick up practical, unique items that they think their students will need.  The students will be looking for some items as well, so it is a good time to purchase some logo calculators and sunglasses.  And when you think about back to school, don't forget to think about the extracurricular activities as well.  Think about the sports and student groups in your area.  This can bring you to sports bottles and other promotional items like school spirit supplies.

When you are designing items for this sales seasonFeature Articles, think about the closest colleges and universities. Kids get a kick out of being identified with the local big guys school. If you use the colors from those schools they will be popular. They will be much better priced than the items at the actual school bookstore. Those are expensive because of the school logo. Just stick to the colors.

Even using these promotional items as a giveaway is a good idea because it will be used all year long. You could raise your standing in the community and have some decent backpacks made. The bags and some of the supplies that you load it with could bear your logo. These could be offered to local churches for low income students to use.


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With your snazzy store logo on some nice promotional products you will get some attention. If tweens use your promotional merchandise for school, then it will be seen all year by their peers. That's good advertising.



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