B2B marketplaces are great platforms to market your business, especially considering the large number of potential customers that flock to B2B platforms.
Also,
because you ordinarily market your business to a targeted audience, you increase your chances of making a sale to a customer when you use a platform catering to that targeted audience.
Nevertheless, converting a potential customer into a real sale on such a platform is not as easy as it sounds. This is because a vast number of businesses are extremely cautious and careful when it comes to choosing a seller or services provider. The way to be chosen is to market yourself more convincingly and show them that you are the right supplier or service provider for their job. By relieving your audiences' anxiety, you will see more conversions.
Here are some things that you need to consider:
Testimonials
More so than your own claims about your products and services, an audience is more likely to trust another person who has used your products or services and was happy with them. Therefore, make sure you place testimonials that you receive from your clients and customers prominently on your website. Those interested in doing business with you will read those testimonials and will be more convinced of your credibility. . Make sure you mention the name of the person writing the testimonial, their title or designation and the organization they work for, in order to add more legitimacy.
Quality Images
Images are not only an important aspect of your website design but also play a crucial role in how audiences perceive your business and products or services. Since online shopping doesn't provide the touch-and-feel experience, the images of your website need to provide that experience. Try to include several photographs of your products, maybe from a couple of different angles. You might even include some photos of your business premises or employees. This will create a more trustworthy feel to your website.
Question & Answer Sections
Your website should have a dedicated page for FAQs (Frequently Asked Questions) that should include common questions that visitors might ask about your products or services, with some well written answers. Also, in case your visitors are not able to find relevant information there, provide them with an option to email you a question to which you can provide a personal answer. But be sure to respond to them promptly!
Detailed Contact Information
No one wants to do business with a company that doesn't have any presence beyond the web. Therefore, make sure you have set out your full contact information on your website that includes your physical address, phone numbers and so on. Posting a route map for the same would add visual appeal as well.
Privacy Policy
When visitors submit important information about themselves, then want to be sure that you will keep it confidential and safe. Therefore, it is important that you have in place a privacy policy to inform visitors that their information is safe and secure, as well as proper security to ensure that policy is met.
B2B marketplaces can be a great revenue generation channel if you use them effectively. First and foremost, you need to make sure that your website and your profile on B2B platforms align with one another and serve to strengthen a customer’s interest.
Disclaimer : Sabra Easterday is the founder and managing member of MatchB2B. Sabra is also a lawyer with a special interest in business issues and e-marketplaces. Notwithstanding that Sabra is a lawyer, nothing in this article and no services of MatchB2B or its website are legal services and no attorney-client relationship exists between any reader of this article or user, customer or potential customer of MatchB2B, and MatchB2B, its website or Sabra Easterday.
