How To Make Money Increasing Your Conversion Rates

Jul 2
10:52

2011

Stavros Georgiadis

Stavros Georgiadis

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Increasing the effectiveness of your marketing and business campaign will make more money for your business.Get some tips on how to increase your marketing effectiveness to make money online.

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If you have an online business,How To Make Money Increasing Your Conversion Rates Articles you should know of the many ways to promote your websites mainly by placing higher on the search engine results. But if you want to truly make money from your websites, you must be able to convert the site visitors to paying customers.

Keep in mind that even when you have thousands of page views every day, you will not earn a respectable amount of money if and when only a few visitors actually spend their money on your products or services. Think of it this way: Traffic in front of your store may be excellent but of no one is coming in and buying, your business faces an early death.With that being said, here are the ways to increase your conversion rates. An increase in conversion rates often means increasing your money sales even when your traffic figures stay constant. Just imagine the opportunities to make money from your online business if you can triple your traffic through good management and, thus, double your conversion rates!

Visitor Feedback

From the first instance, you must engage the visitors by soliciting, welcoming and then replying on the feedbacks. Since your visitors can offer objective observations of your website and its products, you have a free way to make a survey from the feedbacks provided. You can even ask visitors why they visited the site but chose not to purchase any of the products with the answers providing insights on how to improve the site for better conversion rates.

Safe, Secure and Reputable Site

If you want to make money from your internet business, then you must assure the visitors that their money will be used to purchase the products and services on the site. These will then be delivered according to the agreed terms to their doorsteps, so to speak. Many visitors may be afraid to use the site for their purchases for fear of nefarious activities like identity theft or bogus seller.

Aside from the obvious logo on the checkout area, you should work with a well-known shopping cart service or an e-commerce provider. Your visitors will then have the assurance that the site is, indeed, safe, secure and reliable, which should encourage them to purchase from your online business.

Multiple Option Payments

To make money from an online site selling products and services, you should offer multiple payment options including credit cards, debit cards, bank transfers and online methods like PayPal. This is one way of making purchases, payments and orders easier for your customers, both present and prospective, which means higher conversion rates.

You can even test your own website by acting as a mystery shopper. Act as if you are a prospective customer, test out the website's features and take note of the improvements that can be made in areas like easy navigation, accessible customer service and good prices. Your site can then become a better experience for your customers, thanks to your own personal experience.

Finally as underhanded as it may seem, you can increase your conversion rates by visiting competitor websites selling similar products and services mainly because you can take ideas from these sites for application to your own site. And that is how you can make money by taking away more than a few of your competitors' customers too.

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