Irvine Photographers: 4 Tips for Increasing Profit
While the 90's dot.com culture may have encouraged organizations to seek revenue without keeping an eye on profits, most business owners don't have that luxury. Increasing profit margins is essential ...
1. Share or go without a studio. A studio is a major expense for many photographers. Is the studio paying for itself? Many photographers make a living working out of their home without a studio, having a home studio, sharing a studio with other photographers or renting a studio when they need to.
2. Offer online proofing. Most photographers are already doing this, but if you are not it's probably time to start. Online proofing eliminates the cost of printing a proof and mailing out that proof. In addition it keeps customers from scanning in the proof at high resolution and printing their own copies.
3. Provide more utility for your high margin products. Large prints or gallery wraps are some of the most profitable products that a photographer can offer. By creating a digital collage of images that looks like a grouping that can be put on a client's wall, the photographer uses his creative talent to show how the images can be effectively displayed. This adds value to what the client gets and the client will likely be willing to pay for that additional value.
4. Limit the amount of time that a person can look at the images online. At first blush these sounds like it would reduce profits because people will not order as much. However, in reality people order more because they perform their ordering closer to the excitement of the photo shoot. There just is not the same excitement for the images a year after the pictures were taken as there is for the same week the images were taken. Lower excitement means lower orders which mean lower profits.
While many photographers work because they love the creative process. Most also need to make a living. By following the four above suggestions, a photographer can increase his profits.
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ABOUT THE AUTHOR
Stephen and Vanessa are Orange County residents. Vanessa began her photography business by serving Murrieta and Temecula. She shot weddings, family portraits, Child Portraits and engagement shots.
She later started an office in Newport Beach and became an Orange County Photographer. She expanded her services to Laguna Beach, Huntington Beach, Irvine, Dana Point and San Diego.
Vanessa now works as a Laguna Beach Senior Photographer. She also teaches classes on technique and business practices to other Orange County Wedding Photographers.