Laguna Beach Photographers: Outsource Tasks to Stay on Top of Workflow
A photography business is more difficult to expand than a business that produces widgets. Normally a producer of widgets can simply hire more workers to increase the amount of widgets being produced. ...
1. Proofing and ordering. There are a number of websites that allow clients to make their orders online. The website owner then deposits the money into he photographer's account, keeping back a portion because of the fee. While at times this fee can be significant, many photographers feel it is worth the cost to be free of filling out orders and delivering products.
2. Basic editing work. An Orange County photographer may create 2,000+ images when shooting a wedding. A photographer can allow someone else to find the 500 or so best images without losing much control over the creative process. This can be done by using remote computing technology. The photographer can load all of the images that need selecting onto one computer and then contract the work to someone who has Internet access. The contractor will log onto the machine and edit the images at his convenience from anywhere he has Internet access. The photographer need only make sure the computer is free for the contractor to complete his work.
3. Search Engine optimization and other online marketing. A photographer can, using the remote computing concept, have other people post new images to the website, blog and Facebook. The photographer can write a few paragraphs on a prepared form which can be posted with the images. The photographer himself does not need to be involved with the technical parts of posting.
A photography business is unique. It resists expansion because the product is so tied to the professional; however the above suggestions are ways in which a photographer can effectively outsource work.
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ABOUT THE AUTHOR
The Author is a Laguna Beach Wedding Photographer who services all of Orange County. He has created a website that evaluates, from a photographer’s perspective, wedding and portraits sites in and around Orange County.
Included cities are Newport Beach, Huntington Beach, Laguna Beach, Dana Point, Temecula, Irvine and Costa Mesa. Suggestions from readers on San Diego, Riverside or other Southern California Locations which the reader feels is a great place for portrait or wedding photography will be evaluated and added if the author agrees on the quality of the location.
The author also teaches other Orange County Photographers technique and business strategy.