Laguna Niguel Photographers: Provide High Value
To stay in business for the long term in the crowded Orange County Market, a photographer needs to offer excellent value.
Photographers: Provide High Value
This article provides several photography business tips for those seeking to provide their clients with an excellent product at a reasonable price. While in the short term there may be a number gimmicks that can be used to increase profits, long term (i.e. 20 years or more) can only be achieved through the offering a high levels of value (benefit/cost ration). This article looks at way in which a photographer can increase the value that he offers his clients.
Photography Business Tip # 1 – Divide up Large Families into Smaller Groups
When photographing a large family, offer to divide them up into groups and take a number of different groupings and family shoots. In this way the teenage girl who needs a senior portrait session can have it done in one shoot with the engaged couple who needs an image for their wedding announcement. It does not take a photographer all that much time to do this. She must simply be organized. Begin by taking pictures with a smaller group. As you become more organized and proficient at shooting in this manner, you will be able to comepently shoot a number of “mini-sessions” within one larger session.
Photography Business Tip # 2 – Offer Collection Consultations
A photographer should realize her pay, for the most part, comes from her creativity and expertise. Almost anyone can point and shoot a camera. While it is well recognized that a photographer’s expertise is utilized at the photo session and during the editing process, it can also be used after the images have been edited by offering a collection consultation.
A collection consultation is a communication that allows clients to see their work presented in creative ways specifically for the walls of their home. A photographer can do this by preparing an attractive wall grouping of the images available. Normally a client is depending on the photographer for creative suggestions. By preparing this grouping he receives some access to this creativity which produces added value for the investment he has made by choosing you as his photographer.
The photography industry is crowded. A photographer must offer excellent images at a reasonable price to survive. She does not have to have the lowest price but she does have to offer excellent value for what she charges.
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ABOUT THE AUTHOR
Vanessa is a Laguna Niguel photographer who teaches classes to a number of Newport Beach Wedding photographers.
Stephen writes photography business tips articles.