Local SEO: How to Optimize Your Site for Local Search

Apr 8
14:33

2021

Anna Paquin

Anna Paquin

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Local SEO is relevant for smaller companies that operate at a regional level, as opposed to a national one. While national SEO focuses more on search ranking across the country, in a particular location, local SEO prioritizes appearing on SERPs. This approach is focused on appealing to civic leaders and consumers for the company, goods, and services.

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The most successful way to rank higher on Google Maps as well as achieve visibility in Google Search local results is perhaps to refine your Google listing. However,Local SEO: How to Optimize Your Site for Local Search Articles you need a Google My Company account linked with that profile in order to get access to your Business Profile to allow these optimizations.

It doesn't just leverage your Google My Business presence to get your customers to write glowing reviews for your company; it also invites more local customers to buy from you. The 2017 Local Market Review Study by BrightLocal shows that 85% of consumers invest in online feedback as well as personal suggestions. Moreover, seeking advice from the best SEO company in Sri Lanka will open more doors towards success for your company.

In the coming years, voice search will broaden fast. In local SEO, however, it is important to refine how individuals ask questions while talking to computers, as opposed to how they type out their searches. In essence, by doing voice searches, the clients use more long-tail keywords compared to standard searches. Because of this, to suit the more conversational sound of someone speaking, you would also have to change the SEO of your content. SEO services in Sri Lanka will guide you throughout the process.

Websites like Yelp, Foursquare, MapQuest, and YellowPages are online company directories, just to name a few. Even more, are there. Visibility will not only help get your business name, address, and phone number into these directories, but it will also improve your local SEO.

 

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