Make it Easy for Shoppers to Find the Best Dollar Merchandise Deals in your Store

May 5
18:52

2012

Bob B. Hamilton

Bob B. Hamilton

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If you own a dollarstore or plan to start one following tips will help you in grabbing your customers’ attention to help them find the best dollar merchandise deals in your store.

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The importance of advertising cannot be overlooked in selling any product and dollarstores are no exception to this rule. In fact the more people know about your products the better your chances of making good sales. If you own a dollarstore or plan to start one following tips will help you in grabbing your customers’ attention to help them find the best dollar merchandise deals in your store.

Make maximum use of advertising space
If your store is on leased land,Make it Easy for Shoppers to Find the Best Dollar Merchandise Deals in your Store Articles you need to avoid advertising on areas which would lead to a breach of contract. Check if you can advertise on the front, back and rear sides of your store. These are high impact areas and can immediately grab attention of your potential customers.

Do not exclude doors and windows
You can use the doors to specify the working hours and status of the store whether open or close. Doors are the best places to advertise seasonal promotions. Do not ignore windows when it comes to advertising. A large cutout placed near the window never fails to get a second look from passers-by.

The front and aisles  
Use the front portion of the store to advertise latest promotions and deals on your dollar merchandise. Right from the time people walk into your store until the time they pay and exit from the store, they pass by the front portion multiple times. The opportunity to advertise in the front portion of the store should not be wasted. A neatly arranged and labeled front display attracts more customers than any other area of the store. Aisles are important in terms of advertising as they are the ideal places to put tall cut outs and standees to attract customers’ attention.  

The cash counter
The cash counter is the best place for impulse buying. It is a good idea to stack up the area with dollar merchandise goods like chocolates and toys. This can increase your daily sales by few dollars instantly.

Store layout
In case there is an unexplained sudden rise or fall in sales, make it a point to analyze if there is anything different that you did with respect to the store layout. This could be the way the dollar merchandise is arranged or it could be the brands that you changed or simply the ads that you placed in the aisle. It could be anything but finding it and rectifying it in case of a drop in sales and similarly improving upon it in case of an increase in sales is important.