New online business directory launched for the UK

Business Articles | February 1, 2007

HotFrog, an online-only directory developed in Australia, has now launched a UK site.

The directory is published by Reed Business Information Australia (RBIA). The HotFrog directory is one of only a few Web 2.0 products developed in Australia, and has now been exported to over 14 locations globally. With local versions in countries including France, Germany, Spain, Italy and India the www.hotfrogUK.co.uk site joins the global success story for HotFrog and for RBIA’s online division Catch.

Catch MD Andrew Dent explains: “HotFrog is an online directory that gives users control over their own content. It’s universal in its application and launching the UK site is another exciting step for the HotFrog brand.”

Launching in the UK with almost 300,000 listings, HotFrog UK is the 15th site to be launched over 12 months by Catch and the HotFrog team. With smart SEO backing up the brand and directory HotFrog is growing rapidly worldwide. Global locations can be seen at www.hotfrog.com.

The site www.hotfrogUK.co.uk only lists businesses operating in the UK. Anyone can list on HotFrog for free and add as much text to their listing as they want to describe their company and product. Businesses can also add their latest news and information about their products to their listing.

HotFrog also allows listees to categorise their business themselves using their own terms rather than have to fit their company into an existing category structure that may not allow them to accurately describe their business.

All development, design and implementation work on the HotFrog product takes place in Australia and is led by a team based in Sydney. Each HotFrog serves up local content to the country it is based in.

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ABOUT THE AUTHOR

For more information:Andrew DentManaging DirectorCatchLevel 8, 475 Victoria AvenueChatswood NSW 2067Tel: +61 2 9422 2901Email: andrew@catch.com.auWebsite: www.hotfroguk.co.uk

Reed Business Information is Australia’s largest B2B publisher and information provider. As well as publishing leading magazines, Reed Business Information has developed the most advanced internet portals in the B2B industry. Reed Business Information is the global B2B division of Reed Elsevier Group PLC.