Newport Beach Photographer: Pass Key Information to Your Clients

How to better compete in the Orange County photography industry.

The photography industry is competitive. The best way to compete in the long run is to add value to your offering. Many times this is done in the small things. One simple yet effective way to add value to your client’s experience with your business is to provide key information on photography session tips. Having this information will help your clients be better prepared for their photo session which will result in a more desirable image. 

The following is information that is helpful but often omitted in session preparation communications with clients.

1. Give your clients some guidance on clothing. As a general rule, when clients dress nicely and yet not in coordination with one another, clients are not as satisfied with the result. Yet as basic as doing this may seem to the photographer, it is often not on the minds of those who only get family shots every 5-10 years.
Send out an email communications to these clients letting them know that unless they have a specific look in mind, to wear medium to dark tones. Remind them that darker colors make people look thinner. Thus dark clothing is often preferable for full length body shots.

Remind your clients to be careful to make sure clothing fits properly. Clothing that is too large may have unsightly wrinkles or folds. On the other hand, if clothing is too tight it will not hang properly. 

Remind your clients that pants and long sleeved shirts are generally preferable (unless you have a specific reason for dressing otherwise). Bare shoulders take attention away from the face.

2. Give your clients some guidance on make-up. Typically more make-up then a person normally used in not needed (if a person wears make-up). However, even with those who don't wear markup can benefit from wearing a light foundation. Light makeup can benefit men as well.

3. Remind clients to cut their fingernails.

4. If your clients wear glasses, suggest they remove the lenses or visit an eye doctor to borrow a set of frames without lenses.

Communicating these instructions and suggestions to your clients will a photographer add value to her offering.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR