Bill Flagg

Online Registration Success: Maximize Registration Time

Previously, we talked about giving yourself time to percolate your ideas into an attractive and strong registration system. But what about your attendees? In this article we give you suggestions on the next step to online registration success.

Positive Correlation

When one number increases at the same time a related number increases, we call it positive correlation. There is a positive correlation between the amount of time your registrants have to sign up, and the amount of registrations you will captureGive yourself plenty of time to register people and round up additional registrants.

The more time you have to register people before an event, the more registrants you'll have. We see so many events where registration starts a couple weeks before the event. By increasing the registration period, people perceive the event as being bigger, more important, and have a sense that it's even more worthwhile for them.

Another Benefit to Planning Ahead

This also enables you to have tiered pricing, such as early bird specials that motivate people to sign up even earlier. As I've discussed in previous articles, offering discounts and early-bird specials can significantly increase registrations for your event. Some online registration systems will automatically turn different pricing tiers on and off based on dates that you set.

Remember: Give your customers plenty of time to register and they will thank you with greater attendance and earlier confirmations.

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