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Orange County Photographer can Uses ActiveWord to Bridge the Gap Between Photoshop and Lightroom

Photographers in Laguna Beach, Newport Beach, Huntington Beach, Irvine and Costa Mesa work in a competitive environment. Every city in Orange County has a number of qualified high-end photographers. In order to compete, a photography business needs to be as efficient as possible. Using ActiveWord can make a photography business much more profitable.

Photoshop and Lightroom are both powerful tools used by most professional Orange County photographers. Each program has its strengths. However at times combining the features of each program can be a challenge. For example Photoshop allows for the creation of top notch actions. It also has the capability of running those actions in batch.

Lightroom is a terrific program for selecting images. It also allows an OC photographer to, through lightroom, manually open up an image in Photoshop and apply a Photoshop action. The new image with all of the changes is then entered directly into the Lightroom Catalog; so far so good.

The challenge arises when a photographer wants to run a Photoshop batch process on all of the images selected under the Lightroom system. Many photographers are not able to get this to work so they settle for a compromise. They export a copy of the images from Lightroom to a folder. They then run the Photoshop actions in batch. After the actions is complete they re-import the edited images into Lightroom.

This method has some serious disadvantages. First, when the image is exported it is usually exported in a format that loses some quality each time the image is edited. Second, when the images are re-imported they are in no way associated with the original image. Third, you know have two folders of images instead of one folder that is organized through the Lightroom Catalog.

ActiveWord solves this issue. By running and rerunning a script in ActiveWord that imitates the steps a photographer takes when he opens up an image manually in Photoshop through Lightroom and applies the action a photographer can edit multiple images at once, keep the new image in a PSD format (no loss of quality), and keep the image naming sequence so that the original image is stored next to the edited image.

This technique has worked for me and has greatly increased the speed and organization of my workflow. The ActiveWord script that I used is as follows (with F7 key for activating the Photoshop action):

e w5.

For this to work, in the Library Module, the setting needs to be set to Sort by File Name. In addition, when the script is run you need to be in the Develop Module. AlsoBusiness Management Articles, make sure the last image you want to edit is selected.

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ABOUT THE AUTHOR


Stephen and Vanessa are Orange County residents. Vanessa began her photography business by serving Murrieta and Temecula. She shot weddings, family portraits, Child Portraits and engagement shots.


She later started an office in Newport Beach and became an Orange County Photographer. She expanded her services to Laguna Beach, Huntington Beach, Irvine, Dana Point and San Diego.


Vanessa now works as a Laguna Beach Family Portrait Photographer. She also teaches classes on technique and business practices to other OC Wedding Photographers.



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