Orange County Photographers: Communicate to your Client Preparation Tasks
Most photographers in Orange County work in a competitive location. This article makes suggestions to make you more competitive.
By creating a pre-session checklist for your clients, they will be better prepared for the session. The preparation will add value to the client because he will receive more artistic and memorable shots. Before any session, make sure your clients know the following:
1. That their garments should be simple with medium to dark tones. They should think through what clothing will photograph well on them.
Darker clothing makes people appear thinner, thus this clothing is often better for full length shots.
For group shots, no one should be wearing clothing that will make him or her stand out from the rest of the group.
Clothing should fit properly. Both clothing that is too tight and too lose will not hang properly and will likely have too many folds and wrinkles.
Also, in general long sleeves and pants are the best. Bare shoulders detract from the face. In addition, while tan lines can be removed, they cannot be removed without expensive editing.
2. Makeup should be not be worn any heavier than is normally used for a night on the town. Even when markup is normally never used, a light foundation will make your skin tones more even. Men can successfully use a light powder. (Know one will know they are wearing makeup!)
3. Fingernails should be trimmed. If skin is dry lotions should be used.
4. If your client's where glasses, an empty pair of frames will remove glare and allow the eyes to be better seen. They may be able to buy a pair of glasses without the lenses or pop their lenses out and put them back in again after the session.
These tips are common sense and known to most adults. However, in the rush rush of daily life these details can be easily overlooked. By providing your clients with a check list which contains these and any other suggestions you think would be helpful you are adding to the value your client will get out of your photo shoot.
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ABOUT THE AUTHOR
Stephen and Vanessa are professional portrait and wedding photographers. They began as Temecula Wedding Photographers but later moved to Newport Beach and became Orange County, CA Photographers.
They serve clients in San Diego, Las Angeles, and Riverside Counties. In Orange County, they serve Newport Beach, Laguna Beach, Irvine, Laguna Beach and Costa Mesa.
Vanessa teaches Laguna Portrait Photographers technique and business strategy.