Stephen Honda

Orange County Photographers Need to Intelligently Implement Growth Strategies

As an Orange County Photographer, you likely have a number of high end, demanding clients. As your business grows, you need to implement carefully your growth strategy so as not to lose these clients.

All across the world thousands of people have purchased a digital camera, computer and a few lenses and begun a photography business. Many of these businesses have grown to the point where the Orange County photographer's time is maxed out. To continue to grow profitably, these businesses need to analyze carefully how work will be organized. This article identifies three work organizational issues that must be addressed before addressed before an effective growth strategy can be implemented.

1. Without hiring additional OC photographers, the photographer’s time will almost always determine the limit of revenue growth. There are only so many sessions a photographer can shoot in a week. No matter how talented the photographer there is a limit to the price increases that the market will bear. The resulting action that should be made to respond to this truth is to take as many tasks that are not related to shooting off of the photographer’s plate. The clients pay for the photographers expertise and creativity relating to shooting and editing - not his ability to fill out his tax returns. These types of tasks, rather than shooting and editing should be done by others when possible.

2. Clients will be resistant to paying for services of associate photographers. When client's come to a particular photography business they are usually drawn to the creativity, expertise and personality of the person upon whom the photography business is based. If that person is not available, the value of the services to these clients will decline. If a photographer decides to hire associate photographers, he will need to address the issue of how to maintain the true and perceived value when an associate is performing the work.

3. A tension exists between moving upscale and turning away profitable business. Marketing is a major expense, both in terms of time and money, for any photography business. As a photographer moves his business to increasingly high end clients, he will need to develop a strategy that responds to those clients who would be profitable but not as profitable as other clients. There are a number of options available. He can, for example, refer these clients to another photographer or hire a talented associate who can photograph these mid-level clients. Each option has its advantages and disadvantages and should fit into the businesses overall strategy.

Small photographers need to research, analize and address these three issues before deciding on a growth strategy. 

Article Tags: Orange County, Photographers Need, Photography Business

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