Orange County Photography Business Strategy Tips
New photography businesses all accross Orange County - Newport Beach, Laguna Beach, Huntington Beach, Irvine and Costa Mesa face a competitive environment. An effective strategy will help them succeed.
The OC photography industry is competitive. There are a number of engaged persons who are energized to work long hours in the photography business because they absolutely love creating works of art. In order to succeed while competing with these other professionals, a photographer should develop a sound business strategy. This article outlines several strategy tips a photographer should consider when building his business.
1. Consider branching out to Newborn Photography. Newborn photography is a genre that is on the rise. Its popularity is growing almost everywhere in the United States, but particularly in Utah and California. If more established photographers in your area have not yet moved into this area then perusing this type of photography may offer an opportunity to gain local market share in a growing segment.
2. Watch your cash flow carefully. While in the long run capital improvements may be a better return on investments than holding cash or cash equivalents, your business will not be able to operate without adequate cash. To make sure cash is coming in in a timely manner, a photographer should: Identify the cause of the delay, communicate ordering policy before the shoot, offer to keep images in an online gallery for only a set period of time, and charge a stocking fee for adding images back onto the web.
3. Develop a clear path for accommodating growth. Will your business add capacity by hiring another photographer, outsourcing editing or some other method? If a photographer does not think carefully about this, he will find himself swamped with work and without the capacity to offer a quality product to his clients.
4. Consider non-traditional methods of increasing revenue such as offering mini-sessions during slow periods, renting out studio space to other photographers and selling items in addition to prints such as bags or purses with images imprinted.
In order to compete effectively in the ultra-competitive photography industry a photographer needs to develop a sound strategy. The above are four areas a photographer should consider when developing that strategy.
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ABOUT THE AUTHOR
After beginning her practice in Murrieta, Vanessa started an office in Newport Beach and became an Orange County Photographer. She expanded her services to Laguna Beach, Huntington Beach, Irvinee, Dana Point and San Diego.