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How can you build a relationship with people who object to registering for your event based on your credibility? Here are a few suggestions on improving the way your prospects view your event.
Have you ever heard of K.I.S.S.? It stands for 'Keep It Simple, Stupid.' It seems obvious that you should make it easy to sign up for your event but are you really making it easy?
By now your prospective attendees know who you are, they know what your event is all about and they want to attend. Don't send your prospects running by sending them to what is obviously someone else'...
The welcome mat: a tried and true method of telling people they are at the right place. Welcoming your guests to your event is an important part of the registration process, so make sure you're doing ...
Do you find people are abandoning their registrations part-way through? The solution may lie in how much detail you are giving up front.
It's a step that's easy to forget: you've welcomed your registrants; you've given them details on your event, taken their information, offered them extras, accepted their money and confirmed their reg...
Keeping your events fresh and interesting can be a major sticking point. Make the process easier by taking inspiration from the people who know what your attendees want: your attendees.
I'm sorry I can't give you better news, but unfortunately you just can't please everyone all the time. I do have a few tips for you, though, on how you can make scheduling woes a little bit better all...
In working with more than 9200 clients, we've seen some really great ways to enhance event registration. And the best thing is that with the advent of online registration systems, many of these techni...
Previously, we talked about giving yourself time to percolate your ideas into an attractive and strong registration system. But what about your attendees? In this article we give you suggestions on th...
First and foremost, make sure that your price fits the target audience, topic, competition and image in the marketplace. As with any product, your event is "on the shelf" next to competitors and other...
In addition to changing or adding new programs, speakers and events, be sure to keep your promotional copy and "voice" fresh as well.
Surprisingly, we can all improve our ability to influence others by merely sharpening the influencing skills we already have in our armoury and perhaps using them more appropriately according to the s...
Some of your prospects will question whether there's enough substance for them. You can show more substance by sharing more dimensions to your event. Help your prospects get a better sense of the cont...
The strategy for overcoming this objection is to show your registrants how little time it will take them relative to the amount of benefit they will derive from attending.

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