Promotional Items: Hand Them Out
A question that is often asked is not what promotional items are, most
people are already aware that promotional products are great, useful
products with your businesses name and custom logo imprinted right on
Promotional products like water bottles, t-shirts and hats are a nice way to thank those who send business your way. Obviously, they are already happy with your business or they would not have referred others to you, they will proudly display your business name and logo for all to see. Birthdays, Christmas, or just for a referral thank you. Promotional items work as incentives to keep your employees motivated and happy. Most employers who use promotional products as rewards for their employees find that they not only get some free advertising but they also have better employee retention.
Handing out incredible give away items at trade shows can honestly drive traffic right to your door. You will find if you custom imprint some unique items with your business logo people will see them in the hands of others and will head into your booth providing you with some good interactions in your booth. Donating promotional items to charitable organizations and school and youth groups is an awesome way to use them. Give sports bottles to the local school for their sports teams or provide a church group with some promotional coffee mugs, showing that you are not only a good business person but that you are a community minded individual. This can provide for an excellent advertising opportunity.
If you plan on going around your area and giving people business cards at other company's then maybe taking magnets would work better. They will end up on the office fridge holding up delivery menus probably, but they won't get tossed out. When your services are needed, your name and info will be right there.
If you get creative about it you will think of even better ideas. You can have just about any products customized for your business. The design is what could be the thing that makes it stand out from others. Sometimes it only takes a small push to get someone coming to you for services or products. These items could be that push.
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You can design some promotional apparel stylishly to give to customers. There are plenty of promotional items that would work great for employee appreciation too.