Registration Forms: How to Make Them Irresistible with Cancellation Policies
Attract unsure registrants to register with an irresistible "no risk" cancellation policy. Make it easier for them to buy now because they always have the option to change their minds later. It takes the pressure off and makes it risk-free for registrants to say "Sign me up!"
Liability Statements are a... Liability
Restrictive cancellation policies and liability statements cause prospective registrants to postpone their decision until they are absolutely sure of going. This lack of enrollment can play a part in the cancellation of an event. So use a “no-risk” cancellation policy. Get rid of your liability statements. Enjoy increased attendance at your events.
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ABOUT THE AUTHOR
I sincerely hope this article makes your conference and event registration even more successful!
Bill Flagg is the President of RegOnline
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