Bill Flagg

Registration Forms: How to Make Them Irresistible With Follow-up

By continuing to sell to your registrants after they sign-up, you can eliminate "buyer's regret", decrease no-shows, and increase your referral business. Use your confirmation and reminder correspondence as an opportunity to make your registrants feel GREAT about deciding to register for your event.

Help your registrants feel AWESOME…

Express sincere appreciation for choosing your event. Convey more enthusiasm about the benefits of your event. Provide special incentives to invite others. Encourage them to take advantage of the exclusive extras at the event. Give them something unexpected: a free raffle entry or e-freebie. Let them know how excited you are that they will be there.

Event Confirmation

A confirmation email is one of the most overlooked promotional opportunities for event organizers. Confirmation emails are also the most highly read emails because it directly responds to an action taken online. Send the confirmation immediately after registration is complete and include a warm welcome. Be sure to attach your added-value incentive such as a white paper or report that we spoke about in Tip #4 - Irresistible Extras.

Reminder Emails

Reminder emails are sent closer in to the date of the event in order to keep your event top of mind and create buzz for the nearing event. You can also use your reminder as an opportunity to allow them to "upgrade" their options: add more agenda items, golf outing, bring more people, etc. Remember to reinforce the AMAZING value they are going to get from attending your event.

Referrals

By keeping in touch with your registrants, you keep them excited about your event. In fact, try to make them so excited that they refer a friend or colleague to attend along with them. This type of word-of-mouth can increase your attendance considerably.

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