Registration Forms: How to Make Them Irresistible with Personality
You can create an irresistible offer by humanizing the registration process. Help your potential registrants know that you are real, caring people behind the scenes. The more your registration process shows you care about your registrants, the more comfortable people will feel signing up for your event.
Share with them in a way that you would want if you were the registrant. Ask yourself the following questions:
Does your writing style attract them?
Raise your empathy index to attract more registrants
In some cases, anxiety arises because a prospective attendee may feel your organization is an impersonal entity. This is especially true if the event is very large. You can help to reduce this anxiety by listing a staff member's name for the registrant to call. By listing a name with the registration number, you convince the perceptive attendee that they will receive personalized attention. A provider reassures a prospective attendee that individual attention is being given to registrations.
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ABOUT THE AUTHOR
I sincerely hope this article makes your conference and event registration even more successful!
Bill Flagg is the President of RegOnline
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