Small Business Advertising Checklist

Jan 22
12:17

2010

Patrick Daniels

Patrick Daniels

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You may truly believe that you are doing everything you can to help promote your business, but if you are missing the boat in one or more area you may not be doing all that you can to further your business and keep it growing.

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You may truly believe that you are doing everything you can to help promote your business,Small Business Advertising Checklist Articles but if you are missing the boat in one or more area you may not be doing all that you can to further your business and keep it growing.

One of the things that you need in business is recognition. That is brand recognition as well as people knowing your logo and your products. To get this you need to have communication of sorts with your customer. The big guys do this by using TV commercials and other expensive things. For a small business you can get the repetition that you need from promotional product advertising.

When you do advertise you have to think about the message that you use. You are putting out promotional items all over the place, but what are they saying about your company. If you are only putting your logo or business name on your products you want to make sure that they give just a bit of info. If your business name makes sense and explains what the business is then you are good. But when you have a cute or funky name it might not explain itself enough. You might need to add a little more info.

Is it bold or unique in some way? Remember the purpose behind advertising is to catch people's attention, and so the more unique looking promotional products and other advertisements are, the more notable they will be. Make your message something that they can't miss and it will send them right to your door.

Remember when you are planning out your ad campaign, do something amazing. Get creative and innovative. You need to keep your name out there to get continued attention. So keep the repetition going to stay in peoples minds.


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