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Starting Your Own Coaching Business Ė Start with Telling Your Story

Starting your own coaching business requires you to be clear about what you offer thatís unique to prospective clients. Thereís no better place to start than with your own story. In this article youíll learn what it means, ďYour truth will set them free.Ē

I teach my clients the power of telling their own story as they start their own businesses, with this phrase: Your Truth Will Set Them Free. This is one of the biggest neon light mistakes that I see helping professionals make.

†They believe that this has nothing to do with them. ďI need to focus on the clients and what the clients need. I need to make sure that Iím looking at their problems and their struggles and Iím working towards it.Ē They donít tell their stories.

Thereís nothing that I hate more than going to someoneís website or reading their marketing materials and reading a bio. Everybody goes, ďBut Iím supposed to have a bio on my website. Iím supposed to have an ĎAbout Meí on my website.Ē

Bios are credentials and, for the most part, pretty boring. What is fascinating, what enables you to connect with someone and enables you to really care about someone and discover empathy, is when you tell your story. This is so vitally important when you are building relationships with potential clients.

Donít tell the Cinderella version, tell the ugly step-sister, the warped version. It is your mistakes that really are going to leverage your clients to their own success.

For example, Iíll share that I did some things in the beginning of my business that, had I known what I know now, I certainly would have done them differently.

I worked way too hard in the beginning. Way too hard! I put in a lot of hours that were not necessary. I will admit to that. I also took on every client that came my way. If I could nab them, I took them. That was something that didnít serve me well in the long run.

I also followed the marketing ďgurusĒ. I believed that if I just do everything exactly their way, this would work for me. The result was that I was exhausted, a little bit confused, and really frustrated. What happened was I didnít have a core message.

I thought, ďIíve got to have a name. Itís got to be cute. Itís got to appeal to people. Itís got to be as big as Pepsi and Coca-Cola.Ē

That only made me exhausted. It came to the point where I really stopped trying to create this business that seemed like a 24-story building in some imaginary business land. I just said, ďThis is who I am. The best thing that I have to offer is me.Ē

Your truth will set them free.† Your journey, your mistakes, how you overcame obstacles and your conclusions, this is the insight your clients are looking for.

You know that your bio is about everything that youíve accomplished. Maybe you have 67 credentials and maybe you talk about where you went to school. Maybe itís talking about your kids or your family Ė and those things are important as well. People like to hear about them.†

But whatís most important is: Why you? Whatís your story? If youíre going to work with parents having difficulties with their kids and youíre going to be a parenting coachFeature Articles, whatís your story in that? Why are you coming to this area? What do you have to bring to other parents?

Was it that you struggled as being a parent and now you really made a turn and now you can share this with other people? Was it that you had an extraordinary parenting situation that maybe wasnít so pleasant but taught you a lot that you can now share with others?

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Iíd like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, "Awakening Your Authentic Entrepreneur," at

Suzanne Evans is best known as the 'action expert' and has coached hundreds of solopreneurs to model her multiple six figure business.

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