Tips for Creating Your Promotional Mouse Mats
Ever wondered how some advertising campaigns become so successful while others seem to fade into the past? This is largely due to some extremely careful planning by a team of highly paid professional marketers.
Ever wondered how some advertising campaigns become so successful while others seem to fade into the past? This is largely due to some extremely careful planning by a team of highly paid professional marketers. Does that sound a little too high end for your budget? If you, like a majority of business owners, said yes to that, then using promotional items may be the way for you to get the word out about your company quite effectively, at a fraction of the cost. One of the best promotional items to consider for this job is the computer mouse mat.
Computer promotional mouse mats can provide a list of advantages for you and your business with a minimal amount of time or investment. Compared to using a team of corporate promoters, this can sound like a very attractive proposition. Some of these advantages are: low cost financial expenditure, useful item that potential buyers will appreciate, versatile designs and shapes that can make your company stand out as an industry leading individual, an object that will continue advertising for you long after it has found its place in plain view on the desktop and a host of other reasons. There are some important things to remember in your planning stages if you should decide to go with these well selling mouse mats.
1. When choosing a mouse mat, decide what level of customer you are trying to reach. Is this going to be an item to be given away in mass quantities as a promotional give away at a state fair, festival or sporting event? If that is so, you may be able to go with a standard order made of a durable material with just a company name or logo imprinted on it. If, on the other hand, you are planning to use these mouse mats as gifts to potential clients that could bring in more money to your business, you may opt to spend a little more to jazz up the eye appeal. This can be accomplished by making the mouse mat into a special shape and larger size. You may also decide to use more graphics in the design and brighter and bolder colors. Some mats can also be ordered specially with a wrist rest attached, an LED clock or even a calculator. You should work with your choice of promotional companies to find out exactly what they have to offer and it they are running any specials at the time.
2. Make sure that you have all of the information that is essential to your marketing goals made clear to the printer before production. If featuring contact information such as web sites, addresses, phone numbers, etc, be sure that these are all spelled correctly with proper punctuation.
3. Find out ahead of time what method of payment is acceptable to the promotional dealer and make sure it is in line with what you plan to use. Also, find out about shipping and handling costs up front and what they charge as tax. Many orders can be made from promotional web sites. Make sure you are dealing with someone who uses a secure method of payment handling and is a reputable company.
4. Once you have received your promotional mouse mat order and are satisfied, it is good to contact the manufacturer to let them know you are pleased and to let them know you plan to use them again. It never hurts to build bridges in the world of commerce, especially since that is what you are a part of as well.
Following these tips will ensure that you have a successful experience with using promotional computer mouse mats as your company’s marketing tool.
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ABOUT THE AUTHOR
Tina Rinaudo is one of the leading lights in the UK promotional gifts industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional mouse mats resource specialising in pens, mugs, mouse mats, umbrellas and much more. For more information visit YesGifts.