Top 10 Ways to Promote Your Car Dealership
A lot goes into running a successful car or motorcycle dealership. The average joe doesn't have the finances to acquire a vehicle on his own so cars aren't exactly flying off the shelves if you know what I mean. If you own a dealership or are thinking about running one, check out these marketing techniques to make your place stand above the rest.
Businesses that work with selling automobiles or bikes are not your everyday kind of challenges. I mean goods offered by these business companies don't sell more routinely as other business products like say, food items. Customers that these firms count on have to prepare before deciding when or how to buy the item. Be it via installment payments or financial institution loans. What I'm to tell you is, unless you're hysterically wealthy, you can't just wake up one morning and make a choice to get yourself a brand new car. And it's because of this, that entrepreneurs running such companies have to market hard so as to sell more.
Like any other business sector, this is a competitive one as well. You have to bank on prospects coming your way. I'm writing this article, to school you on several business promoting approaches.
Equip your salespeople
The sales teams most likely have superb public relations and advertising talents but as a manager, you need to provide some incentives to heighten those individuals morale. Cherish them at the office. When was the last time you increased their sales commission percent? Or organized a luncheon to listen to their complaints? Promote competition by coming up with roles such as the employee of the month. And please let that position come with its fair share of extras and not merely the title.
Offer financing approaches to customers
As I have just stated, people don't wake up one morning and decide to purchase an automobile suddenly. Money is a scarce resource, dear friend. I'm hardly hanging on, myself! Let your business have an outlined construct of how clients are going to acquire the goods. Go ahead and partner with banking institutions that can take care of your lease-to-own or payment plan solutions for those customers who can make the full payment.
Manager or owner availability
When I walk into any shop, and I quickly realize the store manager is working with me, I feel important. Your customers want to feel valued in the same way also. Once awhile avail yourself and connect with a would-be client. That helpful interaction might go a long way to earn you a referral and that reference will make you a second referral and the chain keeps on.
Introduce email marketing
Direct mail advertising contributes to how high your sales revenue goes. Some companies have already made use of this tactic and experienced impressive sales increase. Encourage prospects to fill out forms on your web page and leave behind their contact info. An exceptional program will allow you build a great relationship with your clientele. Also, develop an auto responder series that guides your clients on what features to look for when buying a car or motorcycle. Ultimately, you'll build trust and an exceptional lead in the industry.
Increase the traffic on your website
Have you heard of SEO marketing? Search engine optimization is a marketing strategy you need to turn into an investment. You can pay per click for targeted ads listed alongside search results in Google and any other search engine of your choice. Or use the organic search that calls for you optimizing and implementing keywords into your blog such that when clients type that distinct phrase, the link to your site pops up too among the results.
Ensure your website is mobile compatible
At any particular point in time, you have your phone within proximity. But you never walk around with your laptop or worse yet, your desktop computer! The same applies to your customers. Let your website be mobile compatible and well featured such that it appeals to the consumer visually. Promote a fully featured website that works across all devices allowing the client to browse current inventory, or even see the latest promotions available to them.
Join the chamber of commerce
By entering that committee, you'll acquire a membership roster that will detail other businesses that are also members. You will be able to fish their contact information and thus try to do business with them.
Partner with other businesses
Get into a partnership with other business. Generate a symbiotic relationship with those companies. A company that offers insurance coverages can do. In that whenever a customer purchases a car or motorcycle, they get free insurance for a year from that company, and after that, they become the insurance firm's long-term patron.
Create referral incentives
Brainstorm how to make loyalty programs and referrals appealing to potential customers. What are you able to offer that's beneficial to the client? Free oil service, maybe? You figure it out. Don't just offer cash incentives. Be creative!
The brand message
Work on your brand message. Mercedes has always offered cars that are classy in nature. That's why countless leaders prefer such cars. What brand message are you going to create? Work on the facts as that's what attracts consumers' focus.
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ABOUT THE AUTHOR
John Hofmann is one of the Project Managers for Fusion Marketing in Eastpointe, MI.