Top 3 Tips for Customers on an Online Freight Exchange

Mar 19
13:14

2015

Lisa Jeeves

Lisa Jeeves

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One of the best ways to get new customers from a freight exchange is to help out other people. Here, we explain how to do that.

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Plenty of people requiring transport services sign up to make the most of an online freight exchange and find the best carrier for their needs. However,Top 3 Tips for Customers on an Online Freight Exchange Articles not all these people know how to make the most of the system. Whether you work for yourself as a haulier or for a larger organisation, you should be proactive when you encounter such potential customers—by being friendly, honest and straightforward with them, you earn not only that single person's trust, but you’re also planting the seeds of positive word of mouth marketing.

Here are three tips you can give potential clients that may need a carrier’s services.

Sending Shipments as a Full Load

Many consumers may not be aware of the benefits of shipping in a certain way, and they could easily encounter confusion on the freight exchange, with so many players trying to get their attention. As a good carrier, you should immediately establish trust when a potential customer enquires about the possibility of doing business with you. One good tip you can give them is the prospect of shipping their goods as a full load, as compared with shipping with the goods of other parties taking up the rest of the cargo space. Sending goods as a full load is often a cheaper and better solution, not to mention faster and more convenient. Even if they don’t have to have enough goods to actually completely fill a truck or container, the secret is in understanding the tipping point. You can help a potential customer calculate if shipping their goods as a full load will be cheaper in this, or future instances.

Booking Shipments in Advance

Like many other things, scheduling deliveries or shipments as far ahead as possible can give the customer more leeway as far as finding the right carrier and the best deals are concerned. Many people who log on to a freight exchange are last-minute shippers trying to send goods as fast as possible because they have run out of time, but as a respectable carrier with an eye on the future, this is an important tip you can impart to a potential client. Explain to them that booking and confirming freight space in advance gives them access to as much cargo capacity as they need and they will also not be saddled with extra charges that are usually applied to rush shipments. Planning ahead also gives the customer access to any number of cheaper options.

Don’t Focus Too Much on Cheap Services

Many people trying to find good deals at a freight exchange have one major thing in mind: to pay as little as possible for a service whose quality is required to be as high as the law allows. As a businessperson who knows what lies beyond the hype, you should enlighten any potential customer that getting the cheapest option is not always really the cheapest—often there are hidden charges and costs that end up costing the client more. By advising a potential customer of this aspect, you are also asserting that you’re not just out for the money and that the services you provide really are good value for money.