Why SEO is so Critical to your Website

Dec 20
09:43

2011

Bob B. Hamilton

Bob B. Hamilton

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Establishing an online presence is a task which virtually every company will have to complete nowadays at some time or another. It is not enough just to have a website either. Optimizing for the search engines can provide you with numerous visitors to turn into customers.

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Establishing an online presence is a task which virtually every company will have to complete nowadays at some time or another.  It is not enough just to have a website either.  Optimizing for the search engines can provide you with numerous visitors to turn into customers.

You will want as much traffic to your website as possible.  The most effective way to get lots of visitors – specifically targeted visitors - is to use SEO.  If you do it properly you will get a steady stream of visitors for years to come.  Being listed high in the search engines will also present your company as an authority figure in the market so your visitors will be much more likely to trust you.

Of course search engine optimization is not the only way you can get traffic to your website.  There are plenty of other methods such as paid listings.  With SEO however,Why SEO is so Critical to your Website Articles you will receive traffic you do not have to pay for.

In order to optimize your website for the search engines you will need to come up with keywords to target.  Try to find a nice ratio between competition and number of searches each month.

Getting lots and lots of relevant links is very important when it comes to search engine optimization too.  If your website is good enough it will get a few links naturally here and there.  However you will need to be proactive and try to obtain links from relevant websites yourself.

One of the most critical aspects of proper SEO is the type of content you have on your website.  You will have much better success if you avoid using duplicate content.  Content which is useful to your visitors but also unique to your site will get you the best results.

You will likely want your website to look good.  Search engine robots do not particularly care how good your website looks as long as the code is valid.  A good design is mainly for your human visitors.  They may click away soon after your page loads if the design is bad enough.  You do not want to throw them off even before they have had a chance to learn about your offerings.

Having your business website created is very important but it is probably more important to think about optimizing it for the search engines.  Come up with great content your visitors will find useful and get as many links as possible to it.  You will love all of the traffic you will receive if you do it right.