10 Reasons Your Marketing Strategy Must Include WhatsApp Right Now
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WhatsApp is the world’s most popular chat platform where users can text, call, video call, send voice memos and locations, create and share photos, videos, and other files via mobile and desktop. It provides end-to-end encryption and free real-time communication with users on the platform. It has evolved from a text-based closed platform to a place where people share views and news with others. The calling features have paved the way for global conversations, and the inclusion of multiple media formats has made WhatsApp a source of entertainment too.
Most marketers think it is challenging to build an audience on WhatsApp. But when you already have your target audience list on your customer data platforms with email addresses, contact numbers, and other information, you just need to find out whether they use WhatsApp or invite them.
Another concern for marketers is that they don’t want to be intrusive by sending users WhatsApp marketing messages directly. But, smart, well-timed, and relevant messaging can help you reach them without getting blocked.10 Reasons to Create a WhatsApp Marketing Strategy
Let’s look at why you need a WhatsApp marketing strategy as part of your marketing portfolio:1. WhatsApp is a widely-used messaging platform
According to the WhatsApp blog, the platform connects over two billion users around the world, making it the most popular messaging app today. As of July 2019, MessengerPeople confirmed that WhatsApp has 1600 million active users monthly. With such a large audience base to cater to, you can leverage it the right way to engage 1:1 with your target audiences.2. People prefer using chat over phone calls
Reaching out to your audience on their preferred channel is vital in any marketing strategy. According to Business2Community, “more people use their smartphone for texting than they do for phone calls and more than 90% of American teenagers are using texting or SMS services.”
Optimally using chat is crucial to communicating with your target audiences. Having a brand account on WhatsApp can ensure you are available at all times to users and they can reach out at their convenience.3. Your target audience is already on WhatsApp
According to Experian marketing Services:
WhatsApp has a median age of 36
According to Sumo.com, WhatsApp is now picking up pace with American users, and “As a marketer armed with this information, you face two scenarios. You market to an international audience, so WhatsApp needs to be on your radar ASAP. You market to the American audience, so you have the opportunity to be an early adopter.”
As the app has a global userbase, it is a go-to platform for diverse audience segments, whether you’re advertising to the U.S. or internationally.4. WhatsApp offers high user engagement
So your marketing message in all probability will be opened and read on WhatsApp. WhatsApp status, read receipts too have driven user engagement on WhatsApp. Additionally, you will be able to chat with your customers in real-time, and have two-way conversations just like in a physical store. This direct interaction helps your customers feel more connected to you.5. Permission-based marketing at its best on WhatsApp
6. You can personalize conversations on WhatsApp
For example, if a clothing brand is connected to their regular customers with WhatsApp and knows their buying preferences, they can send messages and deals that are relevant to them, such as New Arrival – Summer Dresses for You!7. Diverse feature set for different marketing needs
Apart from personalized messaging, WhatsApp offers an array of features for marketers to leverage.
Groups bring together like-minded people to share views and opinions. With a maximum size of 256, you can bring together your most valued customers to share product previews, early deals, etc. Keep the group subject relevant for users to be able to find it.
WhatsApp offers Business applications for SMBs to create business profiles, share websites, open hours, contact information, and automate welcome and away messages for free. You can also integrate third-party chatbots for a fee.
The Business API is for large organizations that wish to send automated updates, notifications, tracking information to customers, and pay for the messages they send. This gives marketers unparalleled access to an engaged user base.9. Customer service for improved customer experience
Including customer service in your WhatsApp marketing strategy can help create exceptional customer experiences. You can use chat to resolve customer queries, updates about product and delivery tracking, reach out to customers through voice calls, and integrate chatbots for a seamless shopping experience. Being a fast communication medium, you can be accessible to your customers anytime, anywhere.10. WhatsApp is free
WhatsApp marketing is free unless you are using Business API or integrating third-party chatbots. And that is reason enough to leverage it. The unique selling proposition of this platform is that it is a free medium with a range of features, broad and engaged userbase, the ability to share content using multiple media formats, and being able to connect to customers seamlessly.
User permission is essential before you start sending them your marketing messages.
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