Communication Strategies for Small Businesses
When individuals and businesses talk about communication, there can be many possibilities as to what they are including in the topic. While cell phones and tablet computers might be relevant to small business owners, the more actionable areas of interest are likely to include business proposals, negotiating and teamwork. Writing seems to have fallen into neutral territory as a strategy for communicating, and along with that the use of business proposal writing has also declined within many small businesses. Until companies discover more effective business development strategies, writing business proposals should be looked at closely.
Peter Drucker made the following evaluation of communication, and this comment is certainly supportive of the viewpoint expressed here that communication is essentially a problem waiting to happen:
"The single biggest problem in communication is the illusion that it has taken place."
If anyone doubts that business communication is subject to constant difficulties, here are three areas worth examining in detail:
An excellent starting point for evaluating whether business problems exist or not is to ask a series of questions. Ultimately one question will lead to another, and before you know it the proof will often appear in the resulting answers obtained from this Socratic method process.
To illustrate, here are some suggested questions to use as the investigative basis for examining whether the three business communication areas noted above (proposals, teamwork and negotiating) should be a potential cause for concern within a company:
One of the communication methods that is relevant to all of the above areas and questions is writing. The increased usage of email and cell phones has seemingly changed how writing is used by both individuals and businesses. One communication area in which writing should not really have been changed or reduced significantly is business proposal writing. Nevertheless there has been a steady downward trend in the use of business proposals by small businesses. Many observers have suggested that this is due in part to changing technology. Perhaps some small business owners do view the proposal process as old-fashioned. But unless a company has an excess of successful and effective business development strategies for producing new sales opportunities, writing business proposals deserves to be reviewed thoroughly.
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ABOUT THE AUTHOR
Stephen Bush has served as a small business advisor for over 30 years. He is a business communication expert and offers business negotiating help throughout the United States and Canada. Steve provides small business development services and practical business proposal writing help for companies. He provides specialized career training programs for small business finance consulting careers. For more information about communications strategies: http://www.bushaex.com/consultants.html