Jenny lauper

Prepaid Roaming

Mobile operators have started questioning how they can stand-out in a crowded and competitive field.

Cost is not the exclusive factor governing subscribers’ preferences and operators are increasingly realizing that “pioneers” in the prepaid roaming arena who quickly unveil a complete prepaid service offering will possess a major advantage over those who are slow to fully accommodate this massive segment of potential customers.  Early responders in the prepaid roaming sphere will quickly expand their customer base and gain the competitive edge.

Where cost may have once been the key factor in winning and retaining the loyalty of prepaid customers, in today’s saturated mobile market, ultimately it will be the additional services that will be decisive in ensuring brand loyalty and reducing churn. Mobile Operators who can provide their prepaid customers with easy access to international roaming will not only add considerable value to their service offerings, but will help differentiate themselves from their competitors. The ability for subscribers to use prepaid roaming will bring immediate monetary gain in an area that is currently restricted to many mobile operators.

The prepaid roaming revolution has been fueled largely by the boom in tourism over recent years, along with mobile roaming technology, which has made roaming capabilities a prerequisite for all mobile subscribers.

The Starhome® Prepaid Anywhere™ solution provides both the operator and the prepaid roamer with several advantages. By enabling prepaid roaming in all roaming partner networks, Prepaid Anywhere brings new revenue to operators, while simultaneously offering simple mobile-originating calls and SMSs to prepaid roamers, wherever they may roam.

Operators will benefit from the ability to launch prepaid roaming without the need for lengthy and costly CAMEL integration testing, global coverage from day one and real-time billing of all their prepaid roamer’s MO calls.

Nominated and short-listed in the “Best Roaming Product or Service” category by the GMSA (GSM Association) in 2007, Prepaid Anywhere allows outbound prepaid subscribers to dial and send SMSs as if they are at home, meaning that there is no change in user behavior.

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