Reach a Broad Audience by Advertising on Mobile

TV advertising is always regarded as the best advertising. TV ads will become more entertaining and engaging and targeted to mobile phones. The spend will be onto mobile phones rather than TV.

Advertising on mobile is a largely untapped advertising medium that most people have overlooked because it is relatively new. As opposed to most mass media mobile advertising can be more effective because it is interactive in nature, and since people can opt out of the service (although most do not) your true advertising potential is more realistic than one way advertising media. These advertisements are often found in the form of SMS, Apps, Games, and other mobile specific media that mobile users actively interact with.

Why Advertise on Mobile?

The estimated number of mobile users around the world is at around 4.6 billion as of 2009 which is roughly around 75% of the world’s total population. There are more mobile units than televisions, newspapers, computers and radios and therefore a larger footprint than any other media platform. Another reason that advertising on mobile is ideal is that it is interactive, and you know that it is actually reaching people, whether it’s an app they are using, a game they are playing, or an SMS they are reading; they actively use the media and is therefore more likely to elicit some form of return to what you are advertising.

What Format is ideal

When advertising on mobile there are different formats you can advertise with depending on the nature of your business and your target market. Smart phones make up a smaller population of total mobile units in the world, but they allow for better advertisement tools such ass apps and mobile television. When a user plays a game the banner is usually sponsored by a company to advertise their products or services to the user, while the user gets to enjoy the entertainment of the game. If your target market is based largely on information technology or higher technology this approach is right for you. However if you want to reach a broader audience, that isn’t dependent on higher technology, SMS is a great choice, as all phones on the market today offer SMS and only very small number of people do not use its service. An SMS is also good as it actively tells the user that an SMS has come in and they are more likely to read it as it is a direct marketing tool as opposed to ambient techniques such as billboards and television, where the attention of the user is not always guaranteed.

Advertising on mobile is a great technology that will continue to grow in the next following years as its effectiveness is far superior to other forms of advertisement used in the past.

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