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ARTICLES: JANUARY 1, 2013

Most businesspeople do not know much about the fine art of printing.  They simple design their advertising literature, and send it off to their commercial printer, where they will work their magic and...
Developing brand identity is a vital part of succeeding in the business world.  Your goal, of course, is to generate an identity that is instantly recognizable to customers, and leads them to investig...
Let us say you are a designer. Your task is to create the designs for a postcard marketing strategy that is going to involve direct mailing. You consider yourself an expert in the field. You think you...
If you think a graphic designer simply sits down, draws up an image on his computer, and emails it right out to whoever they’re working for, there’s a lot more for you to learn. Logos are simple, righ...
The world of business can be broken down into relationships. Ultimately, it comes down to the relationship between a customer and the business providing a product or service.  Within each business, ar...
Even the most simplistic of looking advertisements will have had a lot of thought put into it. The well-done ads, even what appears to be a basic design, are made that way for a very specific reason.E...
The principles in investing marketing strategies and investments
If you are a salesperson, you are always seeking ways to sell more.  If you are a businessperson, then you are a salesperson, no matter what your business is.  You are selling your product or service,...
Your company decides to hold a big event. You need to get fifty seats filled, hundred, or five hundred. You are given the task of getting those seats full of people, and so you sit down and start to s...
Making your customers anticipate is a good marketing strategy
At this very moment, I have on my desk a small, plastic, yellow slinky. The name Home Depot is written across the side of it in black letters. I received this slinky in the mail a few years ago with a...
Building a successful business is no piece of cake.  It takes a lot of planning, re-planning, and a whole lot of hard work to get it off the ground.  Then, once you think your business is going to sur...
Off the top of the head, I am betting almost every person in this country can think of at least one company logo. We live in a society filled with logos. How many cars have you seen lacking a company ...
Sometimes what creates a long lasting impression in any customer’s mind is not just the product being sold. Watch any commercial, any ad campaign, and a noticeable trend can be seen: they are flashy, ...
In order for your business to stand out, you need to first look at your present brand positioning. Where you stand in terms of your brand recognition can be your means to boost sales and be ahead ...








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