Carmella Borchers

Exploring the Various Marketing Opportunities for Romance Authors

Self-published authors are now competing among themselves. Find out how you can stay one step ahead with smart marketing.

With the success of various e-readers and an explosive online market, many self-published and aspiring writers are pitched into a new wave of competition. It can be argued that there is plenty of opportunity for everyone but the window of opportunity is closes fast, especially for popular genres. The success of Amanda Hocking or John Locke should give you an idea of the competition writers face when it comes to Romance Novels.

However, there are a few things that you can do to stay one step ahead of your fellow writers. In this case the idea is not to market hard, but to market smart. Most self-published authors are regular people and their success relies on self-promotion, however being a part of savvy internet age gives you the wider overall advantage. Selling Romance Books Online can by easy if you use some of the best known tools in internet marketing.

The first step is locating your target audience. This is the first thing that you should be doing if you are marketing any product or service on the internet. Do you know about Google keyword tools? Google is a powerful tool when used correctly; if you target and promote your book using SEO as a framework then you’re likely to get organic visitors to your books direct from search engine results. You can easily find resources on Search Engine Optimization and its benefits. Building simple backlinks to your book’s Amazon page could actually push you higher up the ladder and put you in competition with bestsellers. However, you should be aware of the fact that SEO is a gradual process that will take some time before you start seeing the results that you were hoping for. Therefore, patience and perseverance are key factors here.

However promoting Erotic eBooks can get harder since building backlinks or even marketing adult content can be challenging, if not impossible. This is due to the fact that adult content is a niche that is extremely competitive. If your book falls into this category you should consider video marketing (book trailers), viral marketing (competitions, giveaways, publicity), email marketing ( to capture your fans and to build a list to promote your next book), content marketing (write about your book and share excerpts on sites like wattpad.com or article directories) and of course paid marketing (pay per click ads, media buying or even pay per view ads, which are ads that are displayed by promotional software running on certain users computers).

How many self-published authors are actually promoting actively? Promotion is essential to stay ahead and smart promotion especially in the romance genre is pretty much a requirement. If you are consistent and diligent in your promotional efforts, then sooner or later you will experience the success that you desire. It may take some time and a few tries, but if you keep at it, chances are that you will make it.

Related Article: Does Piracy exist in the eBook Industry?

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