5 Common Myths About Email List Building

May 3
05:56

2015

Jon Allo

Jon Allo

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To ensure that you build your online business successfully, you must be proactive in your list building, take action daily, learn new skills and techniques and be patient. Here are 7 common myths about list building.

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To ensure that you build your online business successfully,5 Common Myths About Email List Building Articles you must be proactive in your list building. Your list contains the details of potential and actual customers who have given you their permission to send them emails about your products and services. List building is the life blood of an online business and there are 5 common myths you need to know about.

1. You Need A Big List Before You See Results.

One of the the most common myths about list building is that you need a big list before you see any results. But this is not true. Even a small list can reap big rewards if your subscribers are engaged. You have to look at the source of the traffic that you are targeting with your marketing campaigns to encourage people to join your list. It does not matter if you have 5 or 5000 subscribers on your list if they have no intention of actually buying from you.

2. List Building Always Costs Money.

There will always be a cost for building a customer list, but that does not only mean in monetary terms. If you are not actually paying money to drive traffic to your squeeze pages, there will be a cost in time. Paid traffic usually provides instant results but will stop once you stop paying for it. Free traffic takes longer to generate results but can provide a steady stream of traffic once the momentum starts.

3. You Get Quicker Results Sending Your Traffic To A Sales Page.

If you send you send people straight to a sales page and the visitor does not buy, you have lost that potential customer for good. But, if they join your list, you can build a relationship with them and despite the fact that they have not purchased anything now, they might do at a later stage. Even if the visitor does buy the product from the sales page, it will be difficult to sell to them again as you will not have their contact details.

4. Email Marketing Is No Longer Effective.

List building and email marketing are strongly linked to each other. Research shows that 67% of marketers around the world rated email as best online marketing method. Sending emails to a predetermined list of people who already have a proven interest in your products or services will generate results.

5. The Money Is In The List.

Is this last point really a misconception? Doesn't everyone say that the money is in the list? In real fact is that the money is in the relationship with the list. When you develop a customer list, it requires more than constantly shooting out sales messages to your subscribers. You need to build a relationship with the people on your list and constantly provide them with value. This way they will look at you as an specialist in your niche, start to trust you and be more likely to buy from you.