5 Hidden Obstacles to Building a List

Sep 13
08:10

2011

TJ Philpott

TJ Philpott

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Building a list is one of the best internet marketing strategies you can employ to make your business more profitable! Read on to discover 5 common and often times hidden obstacles that can hamper list building efforts and how to overcome them!

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Building a list is one of the best internet marketing strategies you can employ to make your business more profitable! It is however up to the internet marketer to correctly implement and monitor certain aspects of this process to get the best results!

Here's a look at 5 hidden obstacles that can hinder or delay the efforts of an internet marketer from pulling together a list!

Gift

In the vast majority of cases a free gift is offered as an inducement to get people to leave their contact information. This is a great idea however be sure it's relevant to the niche you're working and if it serves a useful purpose all the better! The more attractive the gift the more names you can collect therefore the more profitable your efforts will turn out to be!

Traffic

Are the people you're attracting truly focused on what you have to offer or are you using sources that contain a variety of interests? Targeted traffic is the only type you need or can even use if you intend to make your business more profitable. In fact an argument can be made that if what you generate is NOT focused traffic you are actually losing money in terms of the time and effort you have wasted!

Exposure

Even with the perfect gift and nothing both laser focused traffic your efforts can still be painstakingly drawn out if your are underexposed! If there is not enough people seeing your ads or whatever content you may be using to collect names this process could take forever! Do what it takes to generate as much interest as you can and you will find out why this is considered the best internet marketing strategy with which to grow a business!

Weak Call(s) to Action

Remember especially if you also circulate content to generate traffic you use a call to action on not only your squeeze page or blog but also within the bio box of the content being circulated. Look at every area where you have the need for a call to action and make sure it is clear and motivating to the reader!

Squeeze Page Distractions

When using a squeeze page which is the most common way to collect contact information online you want to minimize distractions! This page serves one purpose and one only which is to capture visitors contact information. Keep the text found on this page focused on ONLY that objective and nothing else. Also keep it as brief as possible while also avoiding the use of graphics whenever possible. The typical internet marketer usually likes to add as much flair as they can to any of their sites but avoid that temptation on your squeeze page. The more distracted people may be the less likely they are to opt-in!

Building a list is a very effective way to make your business more profitable however the process can be very frustrating! It is all too common for the typical internet marketer to be hasty in collecting names and therefore overlooked key areas of the process! This can lead to more time invested and more frustration experienced as a result. The discussion above focuses on 5 common obstacles that can cause this frustration leading to more time being spent. When these areas are properly addressed it then becomes much easier to understand why this is the best internet marketing strategy used online!