Many small ... heavily rely on holiday sales. ... numerous net shoppers are looking around for perfect holiday gifts in order to avoid crows in the mall. Here are seven ... tactics
Many small e-tailers heavily rely on holiday sales. Meanwhile, numerous net shoppers are looking around for perfect holiday gifts in order to avoid crows in the mall. Here are seven effective tactics that you can implement to attract shoppers and increase online sales immediately. If you follow the tactics in a proper manner, you may see instant result. 1) Focus on Online Shopping Benefits Holiday shopping has become a big headache for many consumers. Some donít like crowds in the mall, many are not sure what to buy; guys are usually ďdonít have timeĒ to go shopping. Therefore, you must emphasize the following advantages that you may consider to offer: convenient and secure shopping, big discounts, no sales tax, fast delivery, or evens free shipping. In one word, consumers can save big money when shopping at your online store. 2) Make an Offer No-one Can Resist Everyone who visits your store may be a prospect for your merchandise. Make an exclusive online offer that a visitor can take advantage of, such as discount, cash rebate, free shipping, buy one get one free deal, etc. For example, online jewelry store http://www.AllNaturalStuff.com offers free shipping and discounts on all of their merchandise. There are many creative ways to give your prospects a special offer they cannot refuse. You'll attract maximum number of customers when you offer a good deal they cannot get from other online stores and your competitors. 3) Develop a Cash Rebate & Discount Coupon Program If you don't have a cash rebate or discount coupon program, then create one by offering an online printable coupon that a prospect can download for mail-in rebate when they place an order and/or new orders. Coupons have been proven very effective for many online stores. It provides additional incentive for shoppers to spend extra bucks. Spell out the terms and conditions for your coupon program. Donít forget to encourage shoppers to print out and give away your discount coupons to their friends. 4) Share Your Customersí Testimonials Your store may be new to many online shoppers. Many prospects may consider emptying their shopping cart before they leave. If you have any satisfied customers with your services and products, you should display them on your site to boost customer confidence and their faith on your business. Customer satisfaction is the number one issue for online business. Consider offering a liberal money back guarantee policy. 5) Display Your Return Policy and Privacy Statement
Many e-tailers have asked me the same question: "my store gets a lot of hits, but I'm not making any sales! What am I doing wrong?" So many times, when I visit such sites, it is not difficult to find the problem. Some of websites lack basic details on return policy and privacy statement. It is understandable that visitors will not buy when return policy and privacy statements are not displayed. To boost consumer confidence, you should have return policy and privacy to protect consumer interests. 6) Communicate with Your Store Visitors and Shoppers
If you ship merchandise through UPS or USPS, then add a link of UPS or USPS so that you and your customers can track deliveries online. There are some e-commerce rating programs you might consider participating, such as VeriSign.com, Better Business Bureau Online, ePublicEye.com. Sites with their logos have a big impact on consumer confidence. Additionally, do not delay your responses to customersí inquiries. You may add online customer support tools such as HumanClick.com or LiveHelper.com to your website so that you can provide immediate assistance to prospects who are visiting your store. 7) Update Your Inventory Status Online shoppers will never forget nightmares with large Internet establishments that fail to ship out orders last Christmas due to shortage of their inventories. Many shoppers refuse to go back to the same e-tailers this year. If you donít have enough inventories for particular merchandise, then remove them from your online catalog, keep your website updated! In conclusion, take a few minutes to review your online store and make necessary adjustments to your current operation. Youíll be surprised to find out thereís room for making improvements. A minor improvement may result in more sales immediately. Several improvements or adjustments to your online operation may generate an unexpected increase in your total sales volume for this holiday season.
Brian Su is a senior consultant and of SmarTechLab.com (http://www.SmarTechlab.com) - an Illinois-based consulting firm that specializes in e-business development and marketing strategy. He also manages a popular microportal at http://www.DollarTemplates.com that provides pre-made e-commerce web templates to entrepreneurs around the world.