How To Design A High Converting Lead Capture Page
Lead capture page design is a very important consideration in your marketing if you want to get the maximum possible opt-in conversion ratio. In this article we will go over the key elements of lead capture page design for getting those high conversion percentages
Lead capture page design is a very important consideration in your marketing if you want to get the maximum possible opt-in conversion ratio.
If you are getting over 25% conversion rate then you are on the right track, but ideally aim for the 40% to 50% region which is possible with testing and tweaking of your campaign.
In this article we will go over the key elements of lead capture page design for getting those high conversion percentages:
1. Text Only - The key to increase opt-in conversion rates for your capture pages is to provide as little information as possible about your offer. The less reasons you give your visitors to not enter in their email address the more subscribers you will get.
So be quite vague about what people will get after opting in, but give just enough information to generate interest and engagement in your offer.
Pictures and videos and other bits of information can often reduce conversion rates because it provides more chances that your visitor will find at least 1 thing that they don't like and thus cause them to not enter in their email address.
2. Short Headline - For me, my highest converting designs have simply been a benefit driven headline followed by the autoresponder webform.
The less text you provide the better. So put a bold text based headline that reveals a powerful benefit to your subscriber for entering in their email address and getting to see what you are offering on the next page.
3. Ask For Email Only - In your lead capture page, only ask your visitors for their email address. The more information you provide the less conversions you will get.
If it is important for you to follow-up via phone then by all means but a telephone field in the form, but the highest converting lead capture pages tend to just ask for an email address and not even the first name.
4. Exit Pop - If you include a exit pop onto your capture pages then there is a good chance you can convert a few of these website leavers into subscribers at a second attempt.
Use exit pop code within your lead capture page design to re-direct people to a 2nd capture page with a completely different design. Most people will leave this page as well, but by using this method you are still likely to capture an extra few subscribers that you would have otherwise lost forever.
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