People choose to make their purchases online because it's comfortable, fast and less time consuming. Studies showed that around 20% of Internet users shop online once per week.
More and more people choose to make their purchases online because it's more comfortable, more economic and less time consuming. Recent studies showed that around 20% of Internet users shop online once per week and this number is growing strong. This is good news for manufacturers and retailers but it also has a downside: companies are investing more money in online store development therefore the competition is increasing.So, if you don't have a huge advertising budget, you need to offer something unique to make your store and products stand out. According to a survey from MarketingCharts "one of the most effective method to accomplish this is to use 360 degree view for products". They also mention that this feature is the most underutilized making it the right direction to follow. Retail experts agree that it will probably never be possible to let online customers hold a product in their hands and that 360 product images are the closest match at the moment.The hard part of converting online shoppers into buyers is to get them past the point where they need to see a product in person. The usual still product images are boring and don't make the visitor think "This is what I'm looking for. This is what I need. I don't have to go to a brick-and-mortar store to see it for real.". 360 product photography improves the whole shopping experience because of their better feature communication and gains trust bonus points for your shop and products. It also increases the likeliehood to make a purchase due to the fact that you present more information than "the other virtual shop". Well crafted 360 degree rotating product images are user friendly and include simple controls allowing companies to use them in multimedia presentations, trade shows and interactive product catalogues and also increase their brand awareness.Now, you might say "If is not heavily used in e-commerce shops it might be hard to implement, not suitable for my products or very expensive". But it's not. Actually it is very easy to implement just like inserting a flash animation or an image and the 360 viewer interface can be customized to keep your store colours and specifics. It can be used for most of the products sold online like clothes, jewellery, gifts, consumer electronics, computer hardware, toys, housewares, sports equipment, health and beauty products, etc. And the best part is that it has a price similar to your spendings on still product photography
