Preference of Online Store over Physical One

May 11
10:51

2015

AdamsThompson

AdamsThompson

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Online Stores are becoming very famous these days. Even top brands are preferring online stores over physical stores. That is why you can find so many brands advertising for their online stores.

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Now a day you can see companies of different levels using the online media in complex and important business processes. The internet is becoming a default channel for all kind of businesses to enhance the sales and marketing. They use these online systems for different activates like sales,Preference of Online Store over Physical One Articles products or service promotion, and to increase customer's loyalty. Coke is one of the biggest examples of it, which is one of the big guns in world. They also use the online media to market their products and also to increase the awareness of their business. Through social media, they are also increasing the communities of their fans through online campaigns.

Same goes with Nike; they are using bit different strategies to persuade their prospects and fans to move towards online stores from physical stores. Over the past years, Nike is prioritizing its online stores because they have a good business from them, so they have decided to strengthen them even more.

"Nike is using computer stations in their physical Nike retail stores, by which you can log into Nike website and can build your own shoe."

The interesting fact is by making customers use Nike.com in their own retail centers; they can shift their customers towards online stores. This strategy helps them to minimize even the cost of physical outlets and also to track their customers.

Nike is using this straightforward strategy, which is heavily customer-oriented and also give users a new experience of shopping. You have seen so many websites using ads and banners on different sites to promote their online stores. But now you can see that even physical stores are also taking part to market the website of their business. Nike is not only using this strategy to increase its online customers, but they are also inspiring their fans to indulge with technology in daily life. If Nike will become a prior in developing these strategies, then they can get a huge market share. It's a human nature they always go for new and inspiring things plus in this era people love to use gizmos and gadgets.

Considering the Nike, and other examples of different brands have proven that online stores are becoming a priority over physical stores. The Internet is shifting the trend of marketing and sales towards the digital media. So the small businesses who cannot sell their products directly to the customers can use digital media as well. Those brands or businesses that are opening web stores are going to become the leader of the technological platform.

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