Amit Desai

Rakhi Cards

This article discusses the essence and effectiveness of rakhi cards sent by sisters to their brothers in India on the auspicious occasion of  Raksha Bandhan.  

The relationship between a brother and a sister is a sacred one which surpasses the boundaries of space and time. Raksha Bandhan is the festival that celebrates this limitless love between a brother and a sister. The old adage “out of sight means out of mind “ doesn’t  apply for the immortal bondage between two siblings.  Since times immemorial,   written words have been used for expressing   heart felt human emotions. Sending  rakhi cards with beautiful words is a very effective way to communicate with your loved ones. There are feelings which are not always easy to convey from a distance but a special card exclusively designed and composed of the words which you have been dying to say are best articulated in the form of a card. Rakhi is one such occasion when a sister can send a card on Rakhi to India to his beloved brother.

In this auspicious occasion sisters can send Rakhi to India, but a beautiful card with magical words always enables her to articulate her cordial love for her dear brother in India. Being forced by the compulsions and uncertainties of life, sisters and brothers can be separated from each other both temporally and spatially but through these cards especially  made for this delightful occasion, sisters can send their best wishes and tender affection for their  dear brothers.

The practice of sending cards on rakshabandhan is much in vogue in the recent past. Sisters can send a rakhi card from anywhere in the world to India.There are cards of different sizes  fitting to the demands of different ages of brothers and sisters to bridge the geographical distance between them and convey their ardent love for each other in right earnest.

With the rapid increase of customer-oriented products, rakhi cards have undergone a characteristical makeover. They are now printed in Hindi which has led to further popularity of these cards as an ideal rakhi gift . These cards are now meant to capture the festive feel of this occasion by the use of copious colours and  blissful language. The beautiful emotional bondage that exists between a brother and a sister is articulated by the use of words. The  messages vary according to the nuances of the rapport between a brother and a sister. The language may be mischievous and playful as well as very emotional and touching. What is important is the longing and affection that the brother and sister share between them. Raksha Bandhan offers the perfect opportunity for them to relive that mutual adoration.

A handmade card as a rakhi gift is an epitome of pure love between a brother and a sister. It is so special because it carries a personalized touch with it. Especially the young generation can easily identify themselves with these  cards which also offer a sense of belonging for the fact that it portrays the love and care with which the sender designs the card for the recipient. It is a wonderful way for the sisters to send a rakhi message to  their brothers to show them how precious they are in their lives. In a materialistic world of rapid commercialization it maintains the simplicity, purity and tenderness that are quintessential in a relationship as unconditional as that between a brother a sister. 

Article Tags: Rakhi Cards, Raksha Bandhan

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