When it comes to conducting business online and accepting payments through your website, opting for online payment gateway services along with your website package can help ensure success for your start-up business.
In this age of identity theft, it’s hard not to be afraid of losing all your money through a single click of the mouse. Internet banking and online money transfers have become a way of life for us. As easy as it might seem, there are dangers potentially lurking in the online transfer of money. eCommerce business owners therefore have to be extra cautious when it comes to securing their business online. Integrating a secure payment gateway provides the necessary protection. Start-ups getting a website designed should always talk to the website design company about including online payment gateway services.
New players to eCommerce are sometimes unaware of secure payment gateways and the role it plays. For those who are new to this feature, a payment gateway is a service/gateway between the business owner, their customers and the merchant/bank account. In the absence of a proper payment gateway, your clients will find it difficult to process monetary transactions.
The presence of a merchant account often makes things complex. Some think the function of a merchant account and a payment gateway are the same, but that is not true. A merchant account is different from a payment gateway as it only allows collecting funds from credit cards. The secured payment gateway on the other hand is an in-between service that uses the merchant account for collecting the funds. There is no transaction fee for a merchant account, but for a payment gateway, there is.
So, while you are talking with your website design company about integrating the secured payment gateway, make sure that they offer some of the popular ones in Australia like eWay, PayPal and Merchant Warrior. There are also some important features that you would like your integrated payment gateway to have, including the following:
Reputation - How well known is the payment gateway that you are using? The name matters for the credibility of your business as well as for gaining the trust of your customers. Also ensure that there is PCI compliance on the gateway.
Easy integration with existing software- Unless you are getting your website designed from scratch, the software your developers are using may already have a module created for the existing software to interface with a payment gateway. Check whether the payment gateway syncs with the software or not.
Keep fraud at bay - For business owners carrying out online transactions, it is imperative to maintain safety. The only way is by integrating a secured payment gateway that can keep a track of all the transactions and stop the fraudulent ones.
The price - The price of online payment gateway services may vary depending on the volume of transactions and the type of payment gateway. The fees per transaction decrease with increasing numbers of transactions.
Take these steps and you can ensure that your start-up business is on the right track with a secured payment gateway in place.
Freelance writer with years of experience in writing on topics related to website design and development, internet marketing, secure payment gateway integration and more. His most recent article throws light on choosing online payment gateway services as part of the website package for start-up companies.