The Role Of Video & Webinar Listings Within Online Marketing Strategies

Jun 15
08:12

2013

B. Hopkins

B. Hopkins

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When it comes to inbound marketing strategies, nothing compares to providing your customers with an engaging, thought-provoking video, the kind of video that gets your customers talking about your company, its products, its services and its ...

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When it comes to inbound marketing strategies,The Role Of Video & Webinar Listings Within Online Marketing Strategies Articles nothing compares to providing your customers with an engaging, thought-provoking video, the kind of video that gets your customers talking about your company, its products, its services and its expertise. In fact, few marketing strategies are as powerful as having a video that your customers can revisit time and again. However, part of making that video is to ensure it gets on as many webinar listings as possible. Ultimately the success or failure of that video comes down to understanding what your customers want to see and deciding upon the best way to deliver that video to your target audience.

Simplifying Inbound Marketing

Coming up with a video isn't to be confused with advertising on TV. In this case, advertising on TV is a form of outbound marketing. Other outbound marketing examples include advertising in magazines, sending out direct mail flyers, advertising in newspapers, billboard advertising and radio advertising. All are considered to be conventional advertising avenues, ones that reach a large audience. However, while these are the most obvious forms of marketing, that doesn't necessarily make them the best forms of marketing. In fact, in a number of instances, these marketing strategies are too costly, too difficult to manage and far too difficult to track. Inbound marketing is entirely different. What is the difference between outbound and inbound marketing?

- Inbound Marketing is Accurate: One of the benefits of inbound marketing is that the performance of individual online strategies are very easy to track. Putting together a video and then placing it on multiple webinar listings allows your company to track which listing was the most effective at delivering that video to your customers. In this case, it's about analyzing performance at a microscopic level, one that allows you to drill down into the most cost-effective, most productive and most efficient online marketing strategy.

- Low Cost: Ultimately, inbound marketing is less expensive that outbound marketing. In addition, because it's easier to track the performance of individual marketing strategies, companies are further able to reduce costs by doing away with high cost strategies, ones that aren't as productive and ones that absorb too much of the company's marketing budget. In this case, inbound marketing helps companies further reduce costs by allowing them to identify the best possible online strategy for their company.

- Multiple Options: There are several options a company has with respect to advertising online. First, they can use pay-per-click (PPC) solutions. Second, they can rely upon text link advertisements, the kind that underline specific keywords within a website's or blog's content. Third, companies can use banner advertisements and display them on social media forums, websites and blogs. Finally, there are several popup advertising strategies, ones focused on bringing up an advertisement in the middle of the user's screen.

- Videos Engage Their Audience: The reason so many companies are using videos today is because videos are a great inbound marketing tool to engage and educate a company's target audience. In addition, there are several people who would rather see and hear something constructive, than read over content and try to piece together the message themselves. After all, video is easy to listen to and far less time-consuming that reading and deciphering content on a website.

When looking to put your online video together, start by defining your company's ideal prospect. Ask yourself what they would want to see in the video. Put together an action plan with specific points to touch on within the video itself. Finally, put that video together and get it out on multiple listings. It will help you move your company forward with potential customers.