Things to Consider While Choosing Ecommerce Templates for Online Store
The number of Ecommerce solution providers is witnessing a notable rise, thereby making the development of an online store lot easier nowadays. There are hundreds of free Ecommerce templates to choose from. Some providers are also offering free live chat software with their templates to lure new merchants. Though these free Ecommerce themes are producing excellent results, it can be a little perplexing at times for newcomers to choose the right one.
The majority of novices opt for a template that looks the most beautiful. But, selecting a template demands much more deliberation than just the mere look.
As a matter of fact, Ecommerce templates, with or without charge, determine the stickiness or viscosity of a web page. If a page is sticky, visitors incline to spend lot more time on the page. Several other elements determine the success of a web page as well. These include an eye-catching title, informative content and attractive images.
The objective of providing free Ecommerce templates by Ecommerce solution providers is to save the valuable time of online merchants when building a store. However, there are a few dull and meaningless templates available that tarnish the otherwise popular image of this free stuff. Companies offering Ecommerce themes coupled with shopping cart software are very much aware of the present-day tastes and preferences to develop novel, clean and appealing designs.
Nevertheless, acquiring a good-looking template is not the end of your task. If you propose to build an online shop, you would possibly bear a store logo in mind. One of the fundamental faults online retailers commit is not to make sure that their store logo matches the design of the free Ecommerce template selected by them and the other way around. This renders an amateurish look to the store and creates a negative impact on potential visitors. If you have by now designed a store logo, opt for a template that conforms to it in the best possible manner, so that the grouping of various elements delivers the web page a professional look and feel.
Ahead of selecting an Ecommerce theme, take a look at the sites of your competitors and observe the combination of the colors they apply. You will discover that websites dealing in teeth-related products do not make use of the red color, since red symbolizes blood and anguish. Online shops offering perfumes normally prefer templates with pastel tones and flowery themes. It all hinges upon what sort of feeling you wish your shop to radiate with regard to the industry you are operating in and the kind of items you sell.
Free Ecommerce templates having fixed width do not usually alter their width in accordance with the browser window size of a user. On the other hand, templates with full or fluid width allow the alteration in the width with respect to the size of the browser window. However, you’ll face advantages and disadvantages in both the cases.
The majority of websites would apply the fixed width alternative because it keeps the site layout intact. A number of sites, however, discover that applying fluid width facilitates the display of more content inside the first fold of a web page. Naturally, the level of success relies greatly on the design and content too. You can try both alternatives and look out for a couple of credible views before you determine.
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ABOUT THE AUTHOR
Mr. Sanjay Joshi is a Seo Expert, providing Ecommerce Templates, Magento Templates, Ecommerce Extensions, Free Ecommerce Themes, PSD To Ecommerce & lot more.