The Advantages of Conducting Business Online

Jan 2
15:05

2024

David Johnson

David Johnson

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In today's digital age, a small investment and a great idea can enable you to reach the vast population of internet users. Current statistics indicate that this number is approximately 158.5 million. The World Wide Web offers a platform to launch new sales channels, diversify your business, improve customer service, and create a powerful first impression on your target audience. It also provides an opportunity to cut down on marketing expenses by directing potential customers to your website for initial product and service information.

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Success Stories from the Web

The internet is filled with success stories of businesses that have thrived online:

  • A small-scale manufacturer that now sells its products directly to consumers.
  • A local store that now competes with renowned mail-order companies.
  • A golf outlet that found out Japanese businessmen were willing to pay high shipping costs to get new golf equipment as soon as it was available in the U.S. market.

You can find more inspiring stories in the book StrikingItRich.com,The Advantages of Conducting Business Online Articles which features 23 million-dollar success stories.

Expanding into New Product Areas

The internet allows businesses to venture into new product areas with ease. The simplicity of adding new pages to a website and the ability to instantly gather customer reactions to new product offers enables safe test-marketing of new goods and services.

Enhancing Customer Service

Even if your website doesn't offer a direct purchasing option, it can still serve as a valuable, cost-effective tool for customer service:

  • Post a list of Frequently Asked Questions (FAQs) to answer common customer queries, reducing the need for toll-free telephone lines.
  • Use email to facilitate communication between your customers and your customer service team.
  • Combine your customer service and marketing campaigns by notifying customers of sales, new product releases, and special offers via email.

Making a Strong First Impression

A well-designed website can make small businesses appear much larger than they are. The way your website handles internet technology — serving up web pages, taking orders — can give visitors the impression they are dealing with a large, established business. For instance, WorldSpy is a company whose website gives customers the impression it's a large shopping mart, when in reality it's staffed by a small team.

Reducing Marketing Costs

Having a website makes your marketing information accessible to millions. You can save on printing and mass mailing costs by publishing your website address on your business cards and letterhead.

The internet presents a massive opportunity to launch or expand your business at a fraction of the cost of traditional methods. If you're considering starting a business or looking to grow, mastering the web should be a top marketing priority.