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Toy Manufacturing in China Industry Research Report

 Over the past five years, revenue has been growing at an annualized rate of 8.8%.As disposable incomes increase, the share of income spent on children's products is growing, and domestic enterprises ...

 Over the past five years, revenue has been growing at an annualized rate of 8.8%.

As disposable incomes increase, the share of income spent on children's products is growing, and domestic enterprises are increasingly satisfying this demand.

The industry is made up of a large number of small and medium-scale participants, with no one firm dominating the industry. Most export-oriented toy manufacturers are original equipment manufacturers (OEM) for major global players like Mattel.

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Industry Trends

China manufactures over 70.0% of the world's toys. Over the past five years, revenue has been growing at an annualized rate of 8.8%.

As household incomes in China rise and families choose to spend more on their children, domestic demand has been growing faster than overall industry revenue. Although exports have been increasing, exports as a proportion of industry revenue have been declining.

The Toy Manufacturing industry is made up of a large number of small and medium-scale participants, with no one firm dominating the industry. The four largest players, Nanhai Sino-U.S.A. Toy Factory, Goodbaby, Nanhia Honjing, and Lerado Group, contribute just one-tenth of industry revenue. Most export-oriented toy manufacturers are original equipment manufacturers (OEM) for major global players like Mattel.


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