How to Write Better Emails That Will Make You Money
Email copywriting is not that hard, but many businesses still struggle with it because they don't understand these 3 points when it comes to writing emails. And read about the process I use to get better at writing email copy that made my email marketing campaigns more effective.
So you want to learn how to write better emails? To be honest with you, it’s actually not that difficult when you keep these things in mind:
That’s really it. It’s no different than writing a letter to a friend. Got it? Good.
Now that’s out of the way, let’s get into what I really want to talk about. What I’m going to share with you is a process I use whenever I write my emails and it has drastically improved my writing.
And once upon a time, I used to be a below average writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments until the last minute.
I mean it worked, but the quality always turned out terrible, thus getting mediocre grades. And I lived with this problem for a long time. But that all changed when I started using this process.
And no, I’m not going to give you email templates where you can just copy and paste then fill in the blanks. That’s not how you should do email marketing. You’re basically just copying someone else’s personality. Instead, you should follow a framework that I teach in my e-book that you can get for free over here.
But let’s move on.
Here is the best writing practice I use to write better emails:
And there you have it! It’s nothing attractive, not a new hack of any sorts, but it’ll definitely help you improve your email copywriting skill. Now the next logical thing you’re probably asking is, “What do I write about?”
Not to worry, I got you covered with that too!
Before you write a single word, keep in mind that your email content must be:
Now let’s put this into action
Let’s say I want to promote “Affiliate Marketing 101,” a make-believe beginners level course that helps people start an affiliate marketing business from scratch all the way to getting their first commission.
I’d write an email that’ll look something like this…
I don’t know about you, but I’m not the biggest fan of interacting with other human beings. But don’t think of me as someone who hates people or anything, I just love solitude.
I’m the type of person who hates the phone. I hate sales calls and I hate cold calling. I won’t even talk to my friends and family on the phone. I’d rather communicate with everyone through email or text.
I’m the type of person who would rather write than speak. Going to networking events, speaking gigs, and sales meetings are completely off the table. I’d rather write reviews, ads, and articles.
And from a very young age, I knew I’ve always wanted to work for myself. But when I talk to people about it, they always say something along the lines of…
“Business is all about talking to people, if you don’t like that then you shouldn’t even be in business.”
For the longest time, I thought this was true. Business revolves around talking to other people, there’s just no way around it. I almost gave up my entrepreneurial dream.
Until a few years ago, I found a video about affiliate marketing. It doesn’t require any social interaction whatsoever, and all I have to do is write content and promote other people’s products. It was the perfect business model for me.
Fast forward to today. I’m living in my own house, corporate job free, and money coming in even while I sleep. If you’re like me and want to build a business for yourself, I teach you how to do it from scratch in my Affiliate Marketing 101 course.
But keep in mind, it took me years to get to where I am today. If you think you’ll be able to earn enough money to quit your job by making a website, writing a couple of articles, and sending emails here and there, you’re completely wrong. Don’t even waste your money on my course.
In celebration of Labor Day, I’m offering it at a 50% discount until the end of this week.
Click the link below to get your lifetime access and unlimited updates to this course.
Notice how it sounds like I’m having a conversation with someone. I’m not using any sophisticated, corporate language, and I shared a little bit of my personality (which is completely made up. I’m not like that at all in person) which makes the reader feel like someone personally wrote it for them.
And that’s how it’s done. Now to make your email marketing efforts more effective, use this process along with what I teach in my free e-book, “5 Steps to Create Money Generating Emails.” This book shows you step-by-step how to write compelling sales emails using a special framework that hits all the psychological points that gets your readers to buy whatever you sell them.
Get your copy of the book using the link down below.
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ABOUT THE AUTHOR
I'm Ellisen and I'm an email marketing copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email.