The question "How can I build my email lists?" is a common one among our clients. If you're planning an email campaign, you need targeted addresses to reach out to. But how do you go about it? One thing is certain: purchasing lists is not the answer.
You've probably seen the offers: "Buy 10 million addresses for only $149". However, using these lists will likely get you labeled as a spammer. The majority of these addresses are either fake or duplicated, and the remaining ones have not given their consent to receive your messages. Moreover, most software or Internet Service Providers (ISPs) are not equipped to handle the volume of that many email addresses, let alone the potential bounce-backs.
Another option could be to rent email lists from submission services, but this can be expensive, often costing 20 to 30 cents per email.
So, what's the solution? Here are eight strategies to help you build your own targeted email list. These are email addresses of customers who are interested in your message and with whom you can communicate repeatedly.
Encourage visitors to sign up for your newsletter, guest book, ezine, or contest. Make sure to include this call to action on every page. Tools like EzlistZ can simplify this process for you.
Send postcards to potential clients, inviting them to visit your site and sign up to receive valuable information or products. Companies like Web Card can assist you with this.
Use telemarketing agents to contact potential customers and ask for their email addresses. Give them a reason to share their information, such as a contest, coupons, free trial, or valuable information.
Ask brokers or other high-traffic sites to post a sign-up for your information or service. Most will charge between 10 - 15 cents per email, but these addresses are yours to keep.
One of our tourism clients found this method quite effective. They hired students to go door-to-door asking for email addresses in exchange for information that residents might be interested in.
Online contests can be an effective way of collecting email addresses. Make providing an email address a requirement for entry. Companies like Raffle can manage all aspects of your online contest.
If you have a brick-and-mortar store, don't forget to ask for email addresses at every opportunity. Ask at checkout, send surveys, run contests, etc.
Don't just include your URL in your communications. Ask people to visit your site and sign up. Include this call to action on business cards, order forms, survey forms, and signature files.
While building a qualified list will take time, it is the most cost-effective and profitable route in the long run. These strategies should help you get started on building your own targeted email list.
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