Casino Marketing & Technology Conference, gaming's premier marketing tradeshow being held at Caesars Palace, July 17-19, introduces Mobile Experience and Engagement Training (MEET), the industry's first-ever dedicated mobile technology educational program.
Casino Marketing & Technology Conference, the most important trade fair for games to be held at Caesars Palace, from July 17 to 19 introduces Mobile Experience and Engagement Training (MEET), the first dedicated mobile educational program for mobile technology. MEET, a one-day program, will address the full impact of mobile technologies on the marketing and operations of casinos. It will take place on Tuesday, July 17.
The MEET educational program developed by Darren Withers, an industry consultant with 15 years of experience in direct mail, email, SMS, mobile applications and mobile marketing for a wide range of national casino clients. He is level 1 certified by the Mobile Marketing Association.
"Casino Marketing Conference and Technology has engaged casino vendors to gain a competitive advantage by using the latest solutions, which adds new essential content of mobile technology is a natural and important combination," said Tom Esposito, Editorial Group, BNP Media Gaming & Hospitality Group. "We are very pleased to offer this inaugural MEET to our audience and to work with Darren Withers, who is a recognized leader in mobile marketing in our industry."
"As a former participant and speaker at the Casino Marketing and Technology Conference, I am very excited to be part of what BNP Media has built with this event and add value to our business through MED," says Withers. "Mobile technology offers casinos both in terms of relevance and communication of the quotas with the players and operational efficiency for the staff to improve the guest experience of today, so I am together with our speakers, please send a practical program Give participants all the power of new technologies for the commitment of guests and employees. "
Among the topics of mobile technology covered during MEET are:
Marketing and publicity; Applications of loyalty and experience of the guests; Database marketing; Employee participation; Business intelligence; Y System integrations
Full details of the program are available on the MEET website.
In addition to MEET, the Casino Marketing & Technology Conference will be preceded by Raving's Host Development Conference, which will take place in Caesars from July 16 to 17. The 14th annual Casino Marketing and Technology Conference begins with an opening night reception on July 17, followed by two full days of marketing and technology simultaneous sessions, along with popular features such as the Lifetime Achievement Award and the Romero Awards: recognition of excellence in the marketing Casino. For more information, go to http://www.newcasinosite.uk/
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