Cheap mobile phones market in India

May 20
09:24

2011

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susancastro

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Trains are generally known as the “lifeline” of many people all across India especially metropolitan cities, but now we can gladly bestow this honor to our very own mobile phones.

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Nevertheless,Cheap mobile phones market in India Articles have you ever had a thought about, how many transactions take place each minute across India through a mobile phone? Or how effortless this little gadget has made our lives?The Indian economy is a developing kind. With everyday markets stirring to new levels, there is a very obvious growth of the economy with which a mind boggling growth for cheapest mobile phone in India in Indian market.If you remember, not so long ago mobile phones were unaffordable to the common man. Not everyone could afford a colored screen cellphone and Mobiles were considered as a status symbol.  This has obviously changed over the years and for the best. Mobiles are no longer considered as a status symbol, but are a necessity now. From elite businessmen to a common man, all possess this more than handy gadget.The cheap mobile phones market has tremendous potential here in India. Companies like Micro-Max Android Phones and Lava Mobile Phones have very smartly tapped into this aspect of mobile phones. You get every single feature at all affordable prices. Who would have imagines that a qwerty mobile phones could be afforded by a commoner.Indian mobile market has witnessed continuous growth for such low cost cellphones in the past few years. The country saw addition of around 192 Million subscribers in its mobile subscriber base during 2009-10, with penetration approaching saturation in urban India. With this, mobile operators in the country are now vying rural India as their next area for growth in the near future. Meanwhile, numerous mobile handset manufacturers have been working to cover the untapped rural mobile market, which will be the major driver for Indian mobile market in coming years.According to our latest study, “Booming Rural Mobile Market in India”, the mobile market in rural India has significant potential with number of subscribers anticipated to grow at a CAGR of around 35% during FY 2012 - FY 2014. The report thoroughly discusses factors that will drive the growth of rural mobile market during the forecast period.If we talk about the mobiles, Micro-Max has kept the quality at their best. The benefit to the company is because its roots are in the market of India where the company has worked in different business segments and have achieved high growth.The same applies to lava mobile phones. These companies have succeeded as they have done a thorough scrutiny of the Indian mobile market. These companies have targeted middle class and lower middle class consumers.As the disposable income of Indians increases, more companies are investing in the cheap mobile phones market. This is a growing market and a type that will never go back in reverse.