Critical Note

Apr 6
08:09

2009

Linda Lane

Linda Lane

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Let’s reiterate what Andy Cahan said about your contact info. On the CD, and on the CD jacket you should always put your name and contact info. It is quite easy for your demo cd and the press kit to become separated from each other, and you want your demo to be clearly marked with your name and the way to contact you. This way if someone sees a lone CD sitting on the desk, plays it and loves it, they do not have to go far to know who they need to contact.

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So now you have collected and prepared all of the material that you need to put together an impressive press kit. Now you need to package it. You can pick up really nice folders from any office supply store. Get one with a business card holder on an inside flap.

Put your headshot in the left hand front side,Critical Note Articles and your cover letter in front on the right hand side. The CD can be tucked in front of the cover letter. Now you have a worthy press kit containing all of the essentials to get the point across that you indeed are a serious contender. But wait. There’s more. If this record company is like any other successful record company, then they are receiving boatloads of new press kits and demos daily. Many as nice as yours, or they would be if they ever made it out of the envelope. You do not want all of your hard marketing work to go to waste by having your beautiful press kit sit atop a growing sea of other beautiful press kits. Tomorrow, another envelope may be placed on top of yours forever obscuring your beautiful penmanship on the mailing label. There is nothing you can do to guarantee someone will tear open your envelope the second they get it. But you can take steps to make sure that your envelope stands out from the others. Don’t use a white envelope. Or a brown one. Be bold! If your stationary supply store has them in hot pink or bright yellow, then go for it. It will also help later when you make your follow up telephone calls. They may remember the hot pink envelope! I mentioned penmanship earlier. Hand address your envelope. Don’t make it look like you ran off a bunch of these to mass mail out. They may not even notice it, but if they do, it can only help. If your handwriting is terrible then seek out the skill of another, one whose handwriting is a work of art unto itself.

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