Let’s reiterate what Andy Cahan said about your contact info.
On the CD, and on the CD jacket you should always put your name and
contact info. It is quite easy for your demo cd and the press kit to
become separated from each other, and you want your demo to be clearly
marked with your name and the way to contact you. This way if someone
sees a lone CD sitting on the desk, plays it and loves it, they do not
have to go far to know who they need to contact.
So now you have collected and prepared all of the material that you
need to put together an impressive press kit. Now you need to package
it. You can pick up really nice folders from any office supply store.
Get one with a business card holder on an inside flap.
Put your headshot in the left hand front side, and your cover letter in
front on the right hand side. The CD can be tucked in front of the
cover letter.
Now you have a worthy press kit containing all of the essentials to get
the point across that you indeed are a serious contender. But wait.
There’s more.
If this record company is like any other successful record company,
then they are receiving boatloads of new press kits and demos daily.
Many as nice as yours, or they would be if they ever made it out of the
envelope. You do not want all of your hard marketing work to go to
waste by having your beautiful press kit sit atop a growing sea of
other beautiful press kits. Tomorrow, another envelope may be placed on
top of yours forever obscuring your beautiful penmanship on the mailing
label.
There is nothing you can do to guarantee someone will tear open your
envelope the second they get it. But you can take steps to make sure
that your envelope stands out from the others.
Don’t use a white envelope. Or a brown one. Be bold! If your stationary
supply store has them in hot pink or bright yellow, then go for it. It
will also help later when you make your follow up telephone calls. They
may remember the hot pink envelope!
I mentioned penmanship earlier. Hand address your envelope. Don’t make
it look like you ran off a bunch of these to mass mail out. They may
not even notice it, but if they do, it can only help. If your
handwriting is terrible then seek out the skill of another, one whose
handwriting is a work of art unto itself.
This Information is Brought to You By “EZ Record Deal”, the ultimate
guide to getting a record deal. Visit EZ Record Deal now by going to http://www.EZRecordDeal.com
Linda Lane
is a 5 star writer for The Music Business Center, read more of her
music business success articles and subscribe to the Music Biz Center
blog free of charge at http://www.MusicBizCenter.com/blog
